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Wednesday, 3 June 1942

Mr PERKINS (Eden) (Monaro) (1:41 AM) . - I should like to know why it is proposed to prevent advertising on Sunday. Have we grown so puritanical?

Mr Beasley - It is not proposed to prevent advertising on Sunday, but only to ensure that such advertisements as are broadcast shall be appropriate to the day.

Mr PERKINS - I should like to know what are the views of the Postmaster-General on this subject, because it is he who will be charged with the responsibility of administering this provision. It is impossible in country centres for broadcasting stations to get sponsored programmes. Only large city firms are prepared to sponsor radio programmes. Country stations depend on advertising, and they get most of their advertising on Sunday, because that is the day upon which most people listen. If Sunday advertising be prohibited, commercial stations in county centres will be robbed of a great part of their revenue. Unless the Minister can satisfy me on this point I propose to move an amendment the effect of which would be to remove the proposed ban on Sunday advertising.

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