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Tuesday, 23 August 1994
Page: 140

(Question No. 1435)

Senator Calvert asked the Minister representing the Attorney-General, upon notice, on 6 June 1994:

  (1) How many baseball caps for DCOP promotion were purchased for $4,650 (an estimate) from Prominent Profile Promotions, Drummoyne.

  (2) What was the exact cost of the purchase.

  (3) What is the DCOP promotion.

  (4) To whom were the baseball caps given.

  (5) At what type of function were the baseball caps given out.

  (6) What was the final cost (estimate $16,934) for the consultancy for DCOP stickers, newsletters, T-shirt production through Social Change Media, Leichhardt.

  (7) For what was the consultancy.

  (8) How long was the consultancy.

  (9) What products were purchased by the department as a result of the consultancy.

  (10) What are the total costs involved with this promotion.

  (11) Over what length of time is this promotion.

  (12) What advertising costs have been involved with this promotion.

  (13) What media have been used in the advertising.

  (14) What is the proposed outcome of the DCOP promotion.

Senator Bolkus —The Attorney-General has provided the following answer to the honourable senator's question:

  I am advised by the Human Rights and Equal Opportunity Commission:

  (1) 2,000 baseball caps were purchased for the DCOP promotion.

  (2) The exact cost of the purchase was $5,150.

  (3) DCOP means "Different Colours, One People". It is an ongoing anti-racism campaign aimed at young people. It is not in itself "promotional". The Human Rights and Equal Opportunity Commission (HREOC) aims to use methods which appeal to young people to empower them to stand up against racism.

  (4) Baseball caps printed with the DCOP logo were given away to young people to promote DCOP and its philosophy.

  (5) 800 of the baseball caps were given away by a youth-oriented radio station which was co-operating (for free) with HREOC to promote the idea of cultural diversity and tolerance nationally. The rest have been, or are being, sold.

  (6) The total cost for the Social Change Media consultancy of the DCOP campaign was a management fee of $27,479.50.

  (7) Social Change Media were employed as consultants to advise on the planning and delivery of a community education campaign designed to make young people aware of racism and to enable them to take action to combat it.

  (8) The consultancy was not organised in terms of length of time but in terms of fulfilment of certain goals and completion of projects. They had ongoing irregular contact on a needs-basis with HREOC throughout the financial year 1993-94.

  (9) Products were not purchased by HREOC as a result of the consultancy. HREOC commissioned some items of merchandise (t-shirts, baseball caps and posters) which it sells to finance the campaign and other items (stickers, newsletters) designed to be freely given away to raise awareness of the issue of racism. The consultants advised what sort of merchandise would be acceptable to the target group. No products were purchased by the Department.

  (10) The entire "Different Colours, One People" community education campaign has cost $123,000 during the 1993-94 financial year, but over $35,000 has been recouped from the sale of merchandise (these receipts are deemed running costs appropriation under section 35 of the Audit Act 1901).

  (11) The DCOP campaign was originally devised in 1992 under the auspices of the Community Relations Strategy. As explained above, this campaign cannot be simply designated a "promotion". It is an ongoing community education campaign which has developed close links with school education systems across Australia. A commitment has been made to continue the campaign through the 1994-95 financial year.

  (12) The campaign has not advertised per se. On a couple of occasions, HREOC has paid for advertising space in appropriate publications to print its order form to enable people to order the DCOP merchandise.

  (13) All media have been utilised since the inception of the DCOP campaign—radio, television, video clips, "soapies", newspapers and young people's magazines. However, HREOC has not paid for this exposure. The media have reacted to the interest-value of the campaign and the ideas behind it.

  (14) The proposed outcome of the DCOP campaign is a multicultural society where young people are more tolerant of the diversity around them.