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Tuesday, 10 March 2009
Page: 1226

Senator Abetz asked the Minister for Innovation, Industry, Science and Research, upon notice, on 16 January 2009:

Further to the answer to question SI-13 taken on notice during the 2008-09 supplementary Budget estimates hearings of the Economics Committee:

(1)   What is the ‘AusIndustry Branding’ campaign.

(2)   What is the purpose of this campaign.

(3)   Can full details of this campaign be provided, such as what was the cost of developing the campaign and website and what advertisements were run and where.

Senator Carr (Minister for Innovation, Industry, Science and Research) —The answer to the honourable senator’s question is as follows:

(1)   ‘AusIndustry branding ‘ is not a campaign. AusIndustry is the principal business program delivery division of the Department which delivers a suite of more than 30 programs. For the purpose of the response to question SI-13, the term ‘AusIndustry branding’ refers to single or multiple program promotions and advertisements planned from the date of that response. Details are as follows:




General Promotion of AusIndustry Programs


Promotion of the Small Business Advisory Services Program


Promotion of the R&D Tax Concession


Promotion of the North East Tasmania Innovation and Investment Fund





(2)   ‘AusIndustry branding’ is not a campaign.

(3)   ‘AusIndustry branding’ is not a campaign.