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Tuesday, 13 May 2008
Page: 1609


Senator Minchin asked the Minister for Broadband, Communications and the Digital Economy, upon notice, on 12 February 2008:

As at 26 November 2007, with reference to the department and all agencies in the Minister’s portfolio:

(1)   How many employees are engaged in positions responsible for public affairs, media management, liaison with the media and media monitoring.

(2)   What are the responsibilities of these staff.

(3)   What are the Australian Public Service classifications of these positions.

(4)   For each of the financial years 2007-08, 2008-09, 2009-10, and 2010-11, what is the current operating budget for these media-related sections within the department or agency.


Senator Conroy (Minister for Broadband, Communications and the Digital Economy) —The answer to the honourable senator’s question is as follows:

(1) to (4).

The information provided below relates to the Minister’s portfolio as at 4 December 2007, after the machinery of government changes, which took place on 3 December 2007.

Department of Broadband, Communications and the Digital Economy

Number of staff

Responsibilities

APS Classification

1 position

Manager (SPAO2)

* reduced to EL2 (SPAO 1) as of 29 January

EL2+

1 position

Campaigns Manager (SPAO1)

* position abolished 29 January 2008

EL2 (non-ongoing)

1 position

Media Manager (PAO3) media monitoring and liaison

EL1

4 positions

Account Managers (PAO3) public affairs support for divisions (*1)

EL1

1 position

Account Manager (PAO3) public affairs support for campaigns

* position abolished 29 January 2008

EL1 (non-ongoing)

4 positions

Public Affairs Officers (PAO2) public affairs support for divisions (*1)

APS6

2 positions

Public Affairs Officers (PAO2) public affairs support for campaigns

* positions abolished 29 January and 14 March 2008

APS6 (non-ongoing)

1 position

Public Affairs Officer (PAO1) public affairs support for divisions.

APS5

Operating Budget

2007-08

2008-09

2009-10

2010-2011

$1,402,421.00

Internal budgets are set annually, therefore, no budgets have been determined for these years.

(*1) One EL1 Account Manager and one APS6 Public affairs Officer were transferred to the Department of Water, Heritage and the Arts on 29 January 2008 as part of the Machinery of Government processes.

Australian Communications and Media Authority

Number of staff

Responsibilities

APS Classification

1 position

Manage the Media and External Positioning section.

EL2

1 position

Manage media liaison and speech making for the Inputs to Industry Division. Manage Media training contract and program. Manage media monitoring contract.

EL1

1 position

Manage media liaison and speech making for the Industry Outputs Division. Manage new speech requests

ACMA 6

1 position

Manage media liaison and speech making for the Strategy, Analysis and Coordination Division, Legal Division and Corporate Services Division.

ACMA 6

Operating Budget

2007-08

2008-09

2009-10

2010-2011

$576,000

$576,000

$576,000

$576,000

Australian Broadcasting Corporation (ABC)

Number of staff

Responsibilities

APS Classification

3 full time position

Public Affairs, liaison with media, media monitoring.

N/A - ABC does not use APS classifications

Operating Budget

2007-08

2008-09

2009-10

2010-2011

$693,453 (includes salaries, salary on-costs and operating expenses)

Budgets for future years are not finalised.

Australia Post

Number of staff

Responsibilities

APS Classification

12 positions whose duties include some media related work. This equals the equivalent of 6 Full time equivalents based on the time spent on media matters.

Liaising with media who contact the Corporation for information

N/A - Australia Post do not use APS classifications.

Responding to media enquiries about Australia Post activities

Researching background internally in order to respond to media enquiries

Gaining internal approvals to ensure materials provided to the media are accurate

Internal reporting associated with media coverage

Generating proactive media stories about Australia Post activities

Writing and issuing media releases

Arranging photo opportunities for media outlets

Media training and preparation for Australia Post spokespersons

Conducting media interviews

Informing journalists about matters pertaining to the Corporation

Monitoring and analyzing media coverage related to the Corporation

Operating Budget

2007-08

2008-09

2009-10

2010-2011

 $420,000 recurrent funding plus staff costs $480,000

Total $900,000

No budgets have been determined for subsequent years but would be expected to increase by no more than 5% per annum.

Special Broadcasting Service (SBS)

Number of staff

Responsibilities

APS Classification

18 Full time equivalents - as per staff breakdown below

N/A - SBS does not use APS classifications for these positions.

1.5 positions

Public Affairs - Corporate

Managing the corporate and internal communications for SBS.

3 positions plus casual switchboard operators

Public Affairs - Audience

Reception, switchboard and email interaction with the public.

12 positions

Media Management, liaison with media - consumer promotion

Promoting content and services, preparing press releases, distributing samples of content, distributing program schedule information, liaison with journalists and media partners.

Operating Budget

2007-08

2008-09

2009-10

2010-2011

$1,722,253

$1,787,296 estimation

$1,855,914 estimation

$1,926,619 estimation