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Wednesday, 16 June 2010
Page: 5624


Mr RIPOLL (10:45 AM) —I would like to take the opportunity to ask a question of the Minister for Trade, since he is here. He has previously announced the creation of a national brand for Australia to enhance our international reputation as a nation of substance. That we are, and we are certainly held up that way in the world. I understand that the recent announcement with regard to the brand concept has been very successful. I would like to ask the minister to explain to the committee how this decision was reached and how the brand will be used to build a reputation as a great place to do business.