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Monday, 23 November 2015
Page: 13466

Learning Potential app

(Question No. 1495)


Mr Conroy asked the Minister representing the Minister for Education and Training, in writing, on 7 September 2015:

In respect of the Learning Potential app, (a) what is the cost of all activities associated with the product, including (i) research and development, (ii) advertising, and (iii) ongoing maintenance, and (b) how many times has the app been downloaded as at Monday 7 September 2015.


Mr Hartsuyker: The Minister for Education and Training has provided the following answer to the honourable member's question:

The Learning Potential app was developed as part of the government's Parent Engagement campaign to support parents to get more involved in their children's education. A total of $5,267,000 has been committed to cover the cost of all activities associated with the campaign.

This includes: $609,059 for market research; $399,791 for app development; and $3,495,000 for media advertising.

As at Monday 7 September 2015 the Learning Potential app had been downloaded 83,018 times. Of the 83,018 downloads, there were 22,796 Google Play installs for Android and 60,222 App Store downloads for IOS (iPhone). As at Wednesday 2 September 2015 Learning Potential was the number one free education app and highly popular online.