Uber offers to share data and jobs in return for regulation


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13-02-2015 07:52 PM



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13-02-2015 07:52 PM



13-02-2015 08:27 PM

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Uber offers to share data and jobs in return for regulation -

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(generated from captions) the departure of the PM some time later this year.Chris Uhlmann, thank you very muchThank you.If Uhr yo' heading out tonight, you may well get a cab home or you might well dodge the taxi queue and use a ride-share ing group such as Uber. Usual ber has been imbroiled in a sear ris billion
are of scandals. Now the $40 billion company has recruited Barack Obama's former campaign manager to lead a global charm offensive which this week rolled into Australia. David Lewis reports.It'ses controversial alternative to taxis. A service that is both un licensed and unregulated. That Uber has still managed to expand to more than 50 countries.Well, I think it's time now to regulate.I mean, there are so many people that are in favour of Uber.The industry certainly needs it, and technology is not going anywhere, so tomorrow will come and we will be around.69-year-old Brian Fine works a couple of hours each morning as an Uber driver. He is one of 2,000 in Sydney alone.My generation certainly knew nothing about Uber, and I had read about this company and looked at it and I thought, "This is fascinating," and in my retirement I thought this would be a great model. I picked it up and believe me it has been a great model for people like myself. Uber has a really good business model so they will never have any trouble getting the public to use them. Their real problem is getting the Government to allow them to continue operating.For years, the company has brazenly been breaking the law in many countries around the world.If you are going to provide a taxi service, you need to comply with all of the laws and you need to comply with all of the safety requirements that the travelling public expect.Uber has mounted an aggressive global, political and marketing campaign to build its brand and win public support, to force governments to allow it to operate.I think there is a misconception that Uber does not want to work with governments. We are hungry to partner with government, that includes figuring out how to pass forward-looking rights and regulations.Uber's chief spruiker is Senior Vice President David Plouffe and he was in Australia this week.The political strategist was instrumental in getting Barack Obama elected President in 2008 and 2012 by inspiring millions of ordinary people to join the campaign.We have an important votes
lead in those states.Early votes have gone very well for us.We think we're closing with strong momentum. The President is having terrific events out there.David Plouffe is as master of spinUber users and drivers are very passionate. Why has the business grown? It's because of them. They talk to their friends and neighbours they
and get on social media and they say, "This is working out for me, I'm earning very good money in a flexible way that I have control over." We've seen very effective advocacy from our drivers and riders with governments, so they lift their voice in a way that is very unique.But some of Uber's marketing ploys have proved disastrous. Last year Uber came up with a promotion offering French customers a free 20-minute ride with a hot chick from an escort agency at the wheel.We are a start-up. Even though we've gotten large, we are still a start-up, and, you know, we're trying to catch up to the growth of the company.So, again, there may be occasionally some un intended mistakes but in that case the promotion didn't run and the leadership of the company did the right thing and stopped it in its tracks.When an American journalist dared to criticise the company, an Uber executive suggested hiring a private investigator to destroy her reputation.I was terrified and the plan, as it was described, was not just to dig up dirt and we're not talking about doing a Google search, woo he are talking about a staff
million-dollar budget, a 4 to 6 staff team to do opposition research on me, that's going through trash, following my kids, that's vans parked outside my house. No, that's absolutely not true. That was reported some musings of one of our executives, that is something the company would not do, ever think about, so that was completely false in terms of any suggestion of the company - what we want to do, like I'm doing with you today, we want to work with journalists to tell the Uber story and to explain why we're good for cities. SIREN WAILS .Uber caused an outcry during the Lindt Cafe siege in Sydney last year.The company was slammed on social media after increasing fees in response to high demand, as office workers were fleeing the CBD.We learn a lot from these incidents; as we did from the terrible tragedy here in Sydney, so we have policies in place to make sure that surges during states of emergency.In recent weeks, Uber has taken steps to sweeten its image. Customers could order a kitten car, giving them 15 minutes of cuddle time with a friendly feline from an animal shelter.It was a stunt course
just cute enough to work.Of course it's gimmicky, that's what challenger brands do. What they do with that is come up with an idea that doesn't cost them a lot of money to do it and it ends up free media stories on every single news site. That's kind of what they want and that's what we've given them. If you apply to be an Uber driver and you pass background checks and you're allowed to get on the road, you can start making money straightaway.David Plouffe spent three days in Australia this week, lobbying regulators and politicians. He promised to return
create 20,000 new jobs in return for regulatory approvalI haven't met an elected official in the world whose central mission isn't how do I create more jobs.So it would be unusual to say no to jobs. It's why he to jobs. There are no new jobs. They are effectively taking out of the taxi industry, putting it into an illegal group and adding nothing to the community.It is not thwarting Where
the company's global ambitions. Where do you see the company in, say, 10 years' time?10 years these days is like a thousand years, right.The iPhone wasn't even around 10 years ago, and so who knows?My suspicion is we will try and be everywhere in the world, where people need to be moved around a city.David Lewis reporting, and that's the program for tonight. Sabra Lane will be