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National unit pricing code now law.

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Ministers for Innovation, Industry, Science and Research


Australian consumers will soon have access to nationally consistent unit pricing information at all large supermarkets and online grocery retailers.

The Retail Grocery Industry (Unit Pricing) Code is now law and requires large and online supermarkets to display unit prices for all items for which a selling price is displayed, unless the item is specifically exempt.

There will be a transition period and the Code will become mandatory on 1 December 2009.

Unit pricing is where grocery items are priced by reference to common units of measure such as per 100 grams and per 100 millilitres..

Unit pricing will let shoppers compare the price of grocery items more accurately at the supermarket, enabling them to drive their dollar further.

Submissions to the ACCC Grocery Inquiry estimated that unit pricing could save households $96 a year.

Customers might think that by buying larger packets that they might always be buying cheaper but that's not always the case.

Unit pricing will allow customers to choose the cheapest packet size for a particular brand. And it will allow customers to compare different brands in different package sizes by reference to their price or unit.

The introduction of unit pricing is an important part of the Government’s response to the ACCC Grocery Inquiry, which found that significant benefits would flow from the introduction of a national unit pricing scheme.

Smaller supermarkets can participate voluntarily, but if they decide to so they must comply with the Code.

My predecessor, the Hon Chris Bowen MP, consulted widely with stakeholders in developing this Code.

The ACCC will be responsible for enforcing the Code once its provisions become enforceable later in the year.

Innovation Minister > The Hon Dr Craig Emerson MP

Media Release

The Hon Dr Craig Emerson MP

01 Jul 2009

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The ACCC will also develop educational material to assist consumers and retailers in understanding the new scheme.

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