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Address to second Asean trade fair Melbourne



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FOR MEDIA MONDAY/ 4 AUGUST/ T980 m m

ADDRESS TO SECOND ASEAN TRADE FAIR MELBOURNE _____ _

The welcom e I e x te n d t o y o u to d a y , on b e h a lf o f th e

A u s t r a lia n G o ve rn m e n t, i s a v e r y s in c e r e and w a rn one

T h ia f a i r b r in g s us a n o th e r s te p fo w a rd , h o t o n ly i n c o n fir m in g '

th e s t r e n g t h o f th e e x i s t i n g r e la t i o n s h i p be tw een o u r c o u n t r ie s

and o u r G o ve rn m e n ts; b u t a ls o i n c o n fir m in g th e g ro w in g

im p o rta n c e we p la c e on t h i s r e la t io n s h ip » T h ro u g h t h i s f a i n

ASEAN G ove rnm ents and b u s in e s s le a d e r s a re g iv e n an im p o r ta n t

p r o m o tio n a l o p p o r t u n it y f o r t h e i r p r o d u c ts i n th e A u s t r a lia n

m a rk e t, · --------- -------------- · ——

These t i e s b e tw e e n A u s t r a l i a and ASEAN h a ve d e v e lo p e d r a p id ly »

T h i r t y , y e a rs a g o , we knew r e l a t i v e l y l i t t l e o f e a ch othesr*-

O ur c o l o n i a l h i s t o r i e s w e re q u it e d i f f e r e n t . A u s t r a lia d e v e lo p e d

much o f h e r t r a d e u n d e r im p e r ia l p r e fe r e n c e s . We depended ^

a lm o s t e n t i r e l y on o u r incom e fro m p r o d u c ts . — ■ — ; .

As A u s t r a l i a u n d e rw e n t p o s t- w a r d e v e lo p m e n t o f i t s econom y, th e

c o u n t r ie s o f A s ia , p a r t i c u l a r l y S o u th -E a s t A s ia , became m a rk e ts

f o r o u r d e v e lo p in g m a n u fa c tu r in g in d u s t r y , o u r c o m m o d itie s and

o u r raw m a t e r ia ls . T h is b ro u g h t more and m ore A u s t r a lia n

b u s in e s s m e n and G overnm ent le a d e r s i n t o c o n t a c t w i t h S o u th -E a s t

A s ia . O ur t r a d e l i n k s w ere b e g in n in g t o d e v e lo p ; and th e y have

m a tu re d d u r in g a p e r io d o f g r e a t change f o r o u r economy and ■V

Now, y o u r c o u n t r ie s have d e v e lo p e d as a s i g n i f i c a n t and g ro w in g

eco nom ic f o r c e . You a re e n jo y in g r a p id i n d u s t r i a l i s a t i o n ? and,

i n a d i f f i c u l t w o r ld eco nom ic e n v iro n m e n t, y o u h a ve g e n e r a lly

e n jo y e d so u n d g ro w th r a te s

F o r o u r p a r t , A u s t r a l i a has been s u c c e s s fu l i n c o n t a in in g i n f l a t i o n ?

i n p r o v id in g a s t a b le e co n o m ic e n v iro n m e n t; and i n p r o m o tin g . .

th e c o - o r d in a t e d and r e s p o n s ib le d e v e lo p m e n t o f o u r n a t u r a l

r e s o u r c e s . As a r e r o T t 7 A u s t r a lia i s a n e t ""energy e x p o r t e r ; an

a d v a n ta g e w h ic h adds s i g n i f i c a n t l y t o o u r lo n g s ta n d in g s t a t u s ■'

as an im p o r t a n t raw m a t e r ia l p r o d u c e r . " . . . . . >

These new c irc u m s ta n c e s i n w h ic h we a r e p la c e d , mean t h a t th e

c h a lle n g e s o f th e new decade c o n t a in g r e a t o p p o r t u n it ie s f o r

us a l l , --------- -------------- --------- ------------- ·

' · · * * , I H i l l ) i n n m o i U H t f m i u n m t t i u i ' · ·

/ i , ' · .

.· ·>

λ , Λ ί , ν

V :a$le' cisSia

V?e, i n A u s t r a l i a , see o u r c o n t in u in g c a p a c ity t o ta k e a d v a n ta g e

o f th e s e o p p o r t u n it ie s , as b e in g d e p e n d e n t upon o u r e n courage m en t

o f th e c o m p e t it iv e i n s t i n c t » B ecau se, f o r us a l l , i n G overnm ent

and i n b u s in e s s , we w ill" n e e d t o a d o p t a t r u l y i n t e r n a t i o n a l

o u t lo o k and become c o m p e titiv e be yond o u r own s h o re s .

The s t r a t e g y o± lo o k in c p m a in X y t o th e d o m e s tic m a rk e t, a p p r o p r ia te

i n th e e a r l y s ta g e s o f i n d u s t r i a l d e v e lo p m e n t,' i s n o t th e

s t r a t e g y w h ic h w i l l ta k e us s u c c e s s f u lly th ro u g h th e 80s,

T h e re i s n o g o in g b a ck t o i t , T K S fe a r s o f~ "th e decade ahB3d ~ o n ly —

e x i s t f o r th o s e who w a n t t o m eet i t w i t h th e s o lu t io n s o f

th e p a s t .

G re a b cha nge s h a ve ta k e n p la c e i n r e c e n t tim e s i n th e

i n t e r n a t i o n a l e c o n o m ic and e n e rg y o r d e r . None o f th e s e changes

a r e —te m p o r a r y , Those who im a g in e them t o be so m e re ly y e a rn

f o r a p a s t w h e re b u s in e s s and i n d u s t r i a l l i f e was s a fe and

m ore c o m f o r t a b le .

We b e lie v e t h a t A u s t r a l i a 's eco nom ic m a c h in e ry i s g e a re d t o move

us c o n f i d e n t l y a h e a d . And A u s t r a lia n in d u s t r y i s a lre a d y

-------- m a k in g - s u c c e s s fu l a d ju s tm e n ts I n a w id e ra n g e o f a re a s . T h e re

i s a lr e a d y , u n d e r p in n in g many o f th e i n d u s t r i a l p ro je c ts ..o f-, th e

f u t u r e , an o u t w a r d - lo o k in g , f o r w a r d - t h in k in g , p r o g r e s s iv e sense

o f m anagem ent. F ig u r e s b e a r w it n e ss t o th e s u cce ss o f o u r_____

r e l a t i o n s h i p w i t h ASEAN c o u n t r ie s .

, -e·,;, Ssrg3 * & : . b etw ee n A u straU M -..-F ^:.

e c o n o m ic p ro b le m s * ϊ η th e c a le n d e r ·y e a r* e n d e d i

f k i

t r a d e was o v e r $2 b i l l i o n , m ore th a n d o u b le th e l e v e l o f

1 9 7 5 /7 6 . T r o m th e e a r ly 7 0 s , w h ile A u s t r a l i a 's e x p o r ts t o ASEAN

h a ve gro w n s t e a d i l y , o u r im p o r ts fro m ASEAN have expanded r a p id ly

a t a r a t e o f a ro u n d 35% p e r annum - a lm o s t tw ic e th e a n n u a l r a t e

o f g ro w th o f im p o r ts fro m a l l s o u rc e s , i n th e rd te te -p e rio d -,-th e

g ro w th r a t e o f im p o r te d m a n u fa c tu re d p r o d u c ts fro m ASEAN c o u n tr ie s

h a s been j u s t as d r a m a tic , ru n n in g a t an a n n u a l a ve ra g e g ro w th

r a t e o f o v e r 40 %: a r a t e much h ig h e r th a n t h a t f o r o u r - ^ t e t a l -------

im p o r ts o f m a n u fa c tu r e s .

t a r g e t o f c r i t i c i s m a b o u t p e r c e iv e d A u s t r a lia n p r o t e c t io n is m , k§

th e p i c t u r e i s v e r y much th e sam e. ASBAN ha s e n jo y e d a r a p id f |

—p e n e t r a t io n o f th e A u s t r a lia n m a rk e t f o r t e x t i l e s , c lo t h in g and m

fo o tw e a r , w i t h im p o r ts r i s i n g fro m $2 m i l l i o n i n 1971 t o $55 m i l l i o n p

i n 1 9 7 8 -9 . When one c o n s id e r s t h a t o u r t o t a l im p o r ts i n th e s e P

a re a s w e re m ore th a n $ 1 , 2QQ m i l l io n i n 1 9 7 8 /7 9 , i t J L g _ c le a r j t h a t

t h e r e i s s t i l l c o n s id e r a b le scope f o r ASSAN t o im p ro v e i t s

s h a re o f th e im p o r t m a rk e t.

I n v a lu e te r m s , im p o r ts a c c o u n t f o r a b o u t 32 p e r c e n t o f th e

A u s t r a lia n m a rk e t f o r t e x t il e s ? and o v e r 22 p e r c e n t o f th e

m a rk e t f o r c l o t h i n g . T h is i s a much h ig h e r p e n e t r a t io n th a n i n

th e U . S . A , , J a p a n and th e E .2 .C . I n th e ca se o f c lo t h i n g , th e

p e n e t r a t io n i n th e s e c o u n t r ie s i s e s tim a te d t o be b e tw e e n 8 and

Ϊ 3 p e r c e n t,- f o r t e x t i l e s 2 t o 14 p e r c e n t. By. th e s e s ta n d a rd s |

saaBoet'Jis. s b ^ x c g is h / t h a h . . t h m © r ^ : ; t h g s e ^ a j7 ^ q a d . in d u x s j b r i ^ g | | g ^ ^ ^ . |

5 0. H t x x ®? ·. ' ' : ' ' ............... " * * * & & & & &

Prom th e e x i s t i n g b a s e , th e p o t e n t i a l f o r e x p a n s io n o f

tr a d e be tw e e n A u s t r a lia and th e ASEAN c o u n tr ie s i s

v e r y g r e a t . ASEAN in c lu d e s some o f th a —f a s t e s t - g r o w in g -----

eco nom ies in th e w o r ld , w it h e x te n s iv e s a le s t o d e v e lo p e d

c o u n t r ie s . T h is g r o w th , to g e th e r w ith th e r e a l i t i e s o f th e

new i n t e r n a t i o n a l e n e rg y o r d e r , means—t h a t , m ore and m ore, —

A u s t r a lia i s b e co m in g a e i g n i f i c a n t s u p p lie r o f b o th e n e rg y

and raw m a t e r ia ls t o o u r n e ig h b o u rs i n th e A s ia / P a c if ic r e g io n .

As th e s e c o u n t r ie s w id e n and deepen t h e i r i n d u s t r i a l b a s e ,

th e r e w i l l be g r e a t e r demands f o r A u s t r a lia n raw m a t e r ia ls

and e n e rg y . A t th e same tim e , s u c c e s s f u l, c o m p e titiv e ^ p r o d u c e r s __

i n ASEAN, and A s ia , w i l l be a b le t o ta k e a d va n ta g e o f th e

o p p o r t u n it ie s f o r im p o r ts i n th e A u s t r a lia n m a rk e ts .

I t i s my G o v e rn m e n t's d e te r m in a tio n t o d e v e lo p , t o th e

g r e a t e s t p o s s ib le e x t e n t , tr a d e w i t h i n th e r e g io n . F o r t h i s

p u rp o s e , th r o u g h th e A u s tr a l!a /A S EAN e conom ic e o - o p s r a tio n

p rogram m e, " th e A u s t r a lia n G overnm ent i s p r o v id in g c o n s id e r a b le

fu n d s t o a s s i s t ASEAN c o u n tr ie s t o e x p lo r e th e p o t e n t i a l f o r

t h e i r go o ds i n A u s t r a lia n m a rk e ts .

The A u s t r a lia n G o ve rn m e n t, i n 1974, e s ta b lis h e d a m a rk e t a d v is o r y

s e r v ic e t o a s s i s t p ro d u c e rs i n d e v e lo p in g c o u n t r ie s in

i n v e s t i g a t i n g rSSDret p r o s p e c ts . And I am p le a s e d t o n o te t h a t

ASEAN c o u n t r ie s have been s i g n i f i c a n t u s e rs o f t h i s s e r v ic e .

A p a r t fro m t h i s —p r o m o tio n a l a s s is ta n c e -7—d e v e lo p in g c o u n tr ie s e n jo y p r e f e r e n t i a l t a r i f f s t o e n c o u ra g e o u r im p o r te r s t o

c o n s id e r new s o u rc e s o f s u p p ly .

The f i v e ASSAM c o u n t r ie s p r o v id e a s i g n i f i c a n t s h a re o f th e

t o t a l A u s t r a lia n im p o r ts com ing i n u n d e r t h is . s y s t e m . In June

o f t h i s year-,—th e A S E A N /A u a tra lia n B u s in e s s C o u n c il was

e s t a b lis h e d b e tw e e n th e ASEAN Chambers o f Commerce and I n d u s t r y and th e c o n f e d e r a t io n o f A u s t r a lia n I n d u s t r y and A u s t r a lia n

Chambers o f Commerce. T h is s h o u ld - p r o v id e .a. w o r t h w h ile f orum

f o r e x p a n s io n o f b u s in e s s l i n k s be tw e e n A u s t r a l i a and ASEAN.

· ·* - . ‘

F u r t h e r . . in d ic a t io n s o f t h e i n c r e ased im p o rta n c e o f th e s e l i n k s

b e tw e e n o u r c o u n t r ie s can be guaged fro m in v e s tm e n t f ig u r e s .

A decade a g o , A u s t r a lia n in v e s tm e n t i n th e ASEAN c o u n tr ie s was

r e l a t i v e l y i n s i g n i f i c a n t - $1 m i l l i o n new A u s tr a l i a n in v e s tm e n t

i n 1 9 6 9 /7 0 . I n 1 9 7 8 /7 9 , new A u s t r a lia n in v e s tm e n t i n th e "re g io n

had r is e n t o $41 m i l l i o n , r e p r e s e n tin g n e a r ly o n e - f i f t h o f th e

t o t a l o u t f lo w o f A u s t r a lia n in v e s tm e n t a b ro a d i n t h a t y e a r . A l l

o f t h i s h i g h l i g h t s a p o s i t i v e programme o f c o n t in u in g p ro g r e s s

and a d ju s tm e n t, o c c u r r in g th r o u g h o u t many s e c to r s o f o u r econom ies

And t h i s can o n ly be t o o u r m u tu a l a d v a n ta g e .- T h is a d va n ta g e

w i l l in c r e a s e i n th e f u t u r e , th ro u g h G overnm ent and in d u s t r y -

i d e n t i f y i n g t h e i r r e s p e c t iv e r e s p o n s i b i l i t i e s . " .

T h y e s s e n t i a l r o le o f G overnm ent w i l l c o n tin u e t o be one o f

c r e a t in g i n s t i t u t i o n a l m a c h in e ry and a b ro a d e co n o m ic p o l ic y

fra m e w o rk in w h ic h m a rk e t fo r c e s can o p e r a te . We ta k e th e v ie w

t h a t G ove rnment ca n n o t r e p la c e th e k e y r o le o f in v e s t o r s and^

company m anagers i n d e c id in g w here c a p i t a l w i l l b e d ir e c te d ? i n

d e te r m in in g w h ic h com panies and in d u s t r ie s w i l l s u c c e s s f u lly c a r r y

new p r o je c t s to c o m p le tio n and s u b s e q u e n t p r o f i t ? i n a n t i c i p a t i n g

w h ic h p r o d u c ts can com pete e f f e c t i v e l y i n a to u g h and c h a n g in g

W here a p p r o p r ia te # we a re p r e p a r e d , and s h o u ld p r o v id e ,

in c e n t iv e s t o o u r i n d u s t r i e s . B u t th e m a in e n g in e o f g ro w th

and p r o g r e s s m u s t b e o u r p r iv a t e s e c t o r . 1 h s v e -s 2?eat ------

c o n fid e n c e i n th e c a p a c it y o f o u r b u s in e s s m anagers t o re c o g n is e

t h e ch a n g e s i n t h e e x t e r n a l e n v iro n m e n t and t o p e rc e iv e th e

— new t r a d i n g and in v e s tm e n t o p p o r t u n it ie s w h ic h th e s e changes

a re c r e a t i n g . The h i s t o r i c a l le s s o n o f A u s t r a lia n in d u s t r y i s

t h a t s u c c e s s f u l management i s management w h ic h a d ju s t s .

A u s t r a l i a n e c o n o m ic s t r e n g t h w i l l c o n tin u e t o depend on

th e G o v e rn m e n t’ s c a p a c it y t o p r o v id e th e e n v iro n m e n t i n w h ic h

e n t r e p r e n e u r s , b u s in e s s m anagers and fa r m e rs c an c r e a t e , o r

b u i l d u p o n , i n d u s t r i e s c a p a b le o f c o m p e tin g e f f e c t i v e l y i n

t h e t r a d i n g w o r ld .

One o f th e g r e a t a d v a n ta g e s o f t h i s F a ir i s t h a t Ί Π Γ g iv e s , t o

ASEAN G o ve rn m e n t and b u s in e s s le a d e r s , f ir s t h a n d kno w le dg e and e x p e r ie n c e o f w h a t i s h a p p e n in g i n A u s t r a lia n in d u s tr y . ..

and th e A u s t r a l i a n econom y. B u t, j u s t as im p o r ta ir t, th e

ASSAM T ra d e F a i r e n a b le s o u r G overnm ent and b u s in e s s le a d e rs

t o become aw are o f how we s h o u ld a p p ro a c h th e ASEAN econom ies

w d rtlr a f u l l u n d e r s ta n d in g - ^ w h a t~ th a y can p r o v id e ; o f th e

o p p o r t u n it ie s th e y o f f e r ; and o f th e d ir e c t io n s b e in g ta k e n

i n t h e i r d e v e lo p m e n t.

T h is i s e s s e n t i a l , n o t j u s t b e ca u se we a r e n e ig h b o u rs and have

a m u tu a l i n t e r e s t i n e co n o m ic d e v e lo p m e n t. I t i s a ls o e s s e n t ia l

b e c a u s e t h i s d e cade has a lr e a d y —i « d ie a t e d - t o us th e need—$ o r -

h e ig h te n e d r e g io n a l s e c u r i t y . And o u r a b i l i t y t o c o -o p e ra te · i n

t r a d e and d e v e lo p m e n t p ro m o te s t r u s t and c o - o p e r a tio n a t th e

- p o l i t i c a l and c lip lo ia a t ic l e v e l .

H o w e v e r, t h i s F a i r i s more th a n j u s t a tr a d e p ro m o tio n a c t i v i t y .

I ' t i s a s y m b o l o f t h e c lo s e c o - o p e r a tio n and f r i e n d s h ip betw een

A u s t r a l i a and t h e aSB&n n a t io n s . F o r o v e r a y e a r now , many

p e o p le h a v e w o rk e d to w a rd s t h i s o c c a s io n . A u s t r a lia n and ASSAM

G o ve rn m e n t o f f i c i a l s have c o lla b o r a t e d c lo s e ly i n th e d e s ig n and

p r o m o tio n o f th e d is p la y .

I t h a s b r o u g h t t o g e t h e r M in is t e r s fro m th e c o u n t r ie s o f ASEAN

and A u s t r a l i a i n an a tm o sp h e re o f good w i l l and c o - o p e r a tio n .

W hat we h a ve b e f o r e u s , i s th e r e s u l t o f th e w o rk o f many

p e o p le fro m o u r r e g io n , u n it e d i n a common p u rp o s e .

I h a ve no d o u b t t h a t th e week ahead w i l l r e in f o r c e and

s t r e n g t h e n t h e g r o w in g t i e s be tw e e n o u r c o u n t r ie s o f w h ic h

—t h i s F a i r i s a p r a c t i c a l e x p r e s s io n . I have much p le a s u r e -----

i n d e c la r in g t h i s Second ASEAN T ra d e F a i r o f f i c i a l l y op en.