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"Government and the Ph a r m a c e u t ic a l I n d u s t r y "

an address by

The Federal Mi n i s t e r for He a l t h , The Ho n . J .J . Ca r l t o n , M.P

to

The Annual Ge n e r a l - Me e t i n g Luncheon

of the

Au s t r a l ia n Ph a r m a c e u t ic a l Ma n u fa c tu r er s As s o c i a t i o n

September 2 7 , 1982

I AM PLEASED TO BE PRESENT TODAY AT YOUR ANNUAL GENERAL MEETING

LUNCHEON, PARTICULARLY ON T H I S , THE F I F T I E T H ANNIVERSARY OF '

PHARMACEUTICAL ASSOCIATIONS I N AUSTRALIA. Ϊ Η Ε PHARMACEUTICAL INDUSTRY

IS A ST RI KI NG EXAMPLE OF WHAT HAS BECOME KNOWN IN RECENT YEARS AS

THE SUPPLY SIDE OF C A P I T A L IS M . I t I S AN I-NDUSTRY WHOSE MAINSPRING .

IS INNOVATION, AND I T I S NO SURPRISE THAT I T HAS FLOURISHED IN THE

C A P I T A L IS T ECONOMIES WHERE EXPERIMENTATION I S ENCOURAGED AND WHERE

INNOVATIONAL SUCCESS IS REWARDED WITH F I N A N C I A L SUCCESS.

More than 90 p e r c e n t o f t h e drugs m a r k e t e d s i n c e t he Sec o nd Wor ld War

HAVE BEEN DEVELOPED IN THE WESTERN WORLD, AND OF THESE MORE- THAN 90

PERCENT WERE DEVELOPED BY PRIVATE ENTERPRISE. THIS DISPARITY CANNOT

BE EXPLAINED BY ADDING UP THE SUMS OF THE AVAILABLE PHYSICAL

RESOURCES IN EAST AND WEST. NOR CAN IT BE RELATED TO THE RELATIVE

NEEDS OF THE PEOPLE OF THESE TWO REGIONS. ΪΗ Ε DIFFERENCE IS THAT

ELUSIVE HUMAN RESOURCE, ENTREPRENEURSHIP. KEYNES REFERRED TO IT

AS "ANIMAL S P I R I T S " - · - ‘

" En t e r p r i s e o n l y p r e t e n d s to i t s e l f to be m a i n l y a c t u a t e d by t h e

STATEMENTS IN ITS OWN PROSPECTUS, HOWEVER CANDID AND SINCERE. ONLY

A LITTLE MORE THAN AN EXPEDITION TO THE SOUTH POLE IS I T BASED ON

AN EXACT CALCULATION OF BENEFITS TO COME. THUS, I F THE ANIMAL

S P IR IT S ARE DIMMED AND THE SPONTANEOUS OPTIMISM FALTERS, LEAVING

US TO DEPEND ON NOTHING BUT A MATHEMATICAL EXPECTATION, ENTERPRISE

WILL -FALTER AND D I E . " .

Au s t r a l i a n g o v e r n m e n t s a l so h a ve a r e s p o n s i b i l i t y n o t to s u p p r e s s'

THESE ANIMAL S P I R I T S . EXCESSIVE GOVERNMENT REGULATION STIFLES

./2

-2 -

E N T E R P R I S E , G O V E R N ME N T S H A V E A H E A V Y R E S P O N S I B I L I T Y TO T H O S E WHO

M I G H T BE T HE S U F F E R E R S FROM A N O T H E R T H A L I D O M I D E , B U T E Q U A L L Y

T H E Y H AV E A D U T Y T O T H O S E P R E S E N T L Y S U F F E R I N G WHO M I G H T BE H E L P E D

OR H E A L E D B Y A D RU G T H A T H A S B E E N D E L A Y E D OR MADE U N E C O N O M I C B Y

R E G U L A T I O N , OR WHOSE D I S C O V E R Y HAS B E E N P R E S E N T E D BY T H E

C U R T A I L M E N T OF R E S E A R C H A N D D E V E L O P M E N T . -

T h e s a m e c o m m e n t s a p p l y t o g o v e r n m e n t p r i c e - f i x i n g p r o c e d u r e s .

B e c a u s e o f i t s i n v o l v e m e n t i n t h e P h a r m a c e u t i c a l s B e n e f i t s S c h e m e ,

t h e C o m m o n w e a l t h G o v e r n m e n t h a s a c o n t r o l l i n g i n t e r e s t i n t h e l e v e l s

OF DRUG P R I C E S . I n T H E O R Y , A P P R O V E D P H A R M A C E U T I C A L P R I C E S FOR P B S

L I S T E D DRUGS A R E N E G O T I A T E D ON A P R O D U C T - B Y - P R O D U C T B A S I S BE T WE E N

T H E MA NU F A C T U R E R A N D T H E D E P A R T M E N T OF H E A L T H , U S U A L L Y ON T H E

A D V I C E OF T H E P H A R M A C E U T I C A L B E N E F I T S P R I C I N G B U R E A U .

I n p r a c t i c e t h i s p r i c e - s e t t i n g p r o c e d u r e i s v e r y d i f f i c u l t , a n d , ·

AS YOU ARE A WA R E , T H E G O V E R N ME N T HAS I N R E C E N T Y E A R S B E E N F OR C E D ,

TO S U P P L E M E N T I T W I T H A C R O S S - T H E - B O A R D P R I C E I N C R E A S E S . Ϊ Η Ε P R I C E

S E T T I N G P R OC E S S A T T E M P T S TO T A K E I N T O A C C O U N T P R I C E S OF A L T E R N A T I V E

BRANDS AND P R O D U C T S W I T H I N T H E SAME T H E R A P E U T I C GROUP A N D I N F O R M A T I O N

ON C O S T S , P R E S C R I P T I O N V O L U M E , E C O N O M I E S OF S C A L E A N D SO F O R T H .

T h e R a l p h I n q u i r y i n 1 9 7 9 c o m m e n t e d o n s e v e r a l o f t h e p r o b l e m s i t

SAW AS I N H E R E N T I N S UCH A P R O C E S S - " T H E S U B J E C T I V E N A T U R E OF

J U D GME N T S ON ( T H E ) T H E R A P E U T I C A D V A N T A G E " OF A NEW DRUG A N D " T H E

- Λ Ά

FURTHER QUESTION OF PUTTING A VALUE ON ANY THERAPEUTIC ADVANTAGE."

Ul t i m a t e l y t h e r e are no r e a l c o n s t r a i n t s i n a s y s t e m of c o s t- plus

PRICING, A PROBLEM WHICH IS EXACERBATED BY THE INTERNATIONAL NATURE

OF THE PHARMACEUTICAL INDUSTRY.

.73

-3 -

A s D E S C R I B E D I N A C H A P T E R ON H E A L T H E C O N O M I C S I N A F O R T H C O M I N G T E X T

" T o D E T E R M I N E AN ' A P P R O P R I A T E ' P R I C E I N T H I S S I T U A T I O N WO U L D T A X

T H E C O M B I N E D T A L E N T S O F S O L O M O N / M A C H I A V E L L I , A D A M S M I T H A N D

K a r l M a r x . N e v e r t h e l e s s , H e a l t h D e p a r t m e n t o f f i c i a l s d o i t . . . "

T h e R a l p h R e p o r t d e s c r i b e d h o w t h e s e o f f i c i a l s h a d b e e n d o i n g

i t - " T h e I n q u i r y r e c e i v e d c o n s i d e r a b l e e v i d e n c e f r o m m a n u f a c t u r e r s

C L A I M I N G U N R E A S O N A B L E P R I C E B A R G A I N I N G T A C T I C S B Y D E P A R T M E N T A L

o f f i c e r s . B e c a u s e P B S l i s t i n g i s g e n e r a l l y n e c e s s a r y for m a r k e t

s u c c e s s and t h e De p a r t m e n t h as t h e t h r e a t of r e f u s i n g to l i s t , or

OF DELISTING A PRODUCT I F A SATISFACTORY PRICE CANNOT BE NEGOTIATED,

t h e De p a r t m e n t e n t e r s P B S p r i c e n e g o t i a t i o n s i n a str on g b a r g a i n i n g

P O S IT IO N ." I MUST SAY THAT IS NOT SURPRISING WHEN THE DEPARTMENT

IS VIRTUALLY A MONOPSONY. . -

Ra l p h c o n clud e d t h a t t h e De p a r t m e n t ' s s t r e n g t h had e n a b l e d i t to .

DEPRESS UNDULY THE P R O F ITA B ILIT Y OF P B S SALES. WlTH THIS A R T IF IC IA L

DOWNWARD PRESSURE ON DRUG PRICES, PHARMACEUTICAL· MANUFACTURERS

PREDICTABLY HAVE HAD LESS INCENTIVE TO MARKET THEIR DRUGS IN T H IS

c o u n t r y . As Ra l p h a g a i n o b s e r v e d , t h i s h e l p s to a c c o u n t for t h e

f a c t t h a t Au s t r a l i a , w i t h t h e t e c h n o l o g i c a l c a p a b i l i t y and e x p e r t i s e

TO ENGAGE IN DRUG MANUFACTURING, HAS LITTLE STAKE IN TH IS INDUSTRY.

It a l s o e x p l a i n s why some m a n u f a c t u r e r s a l r e a d y e s t a b l i s h e d i n

Au s t r a l i a have s c a l e d down t h e i r o p e r a t i o n s h e r e . .

I SHOULD POINT OUT THAT NONE OF TH IS IS THE RESULT OF ANY CONSCIOUS

GOVERNMENT POLICY. NOR HAS I T BEEN THE PRODUCT OF ANY DELIBERATE

, . , / A

-IN­

DECISION ON THE PART OF DEPARTMENTAL O F F I C I A L S . THEY HAVE BEEN

ACTING QUITE RESPONSIBLY TO PROTECT THE REVENUE. INDEED I BELIEVE

THEY HAVE BEEN PERFORMING A TASK THAT WE SHOULD NOT BE ASKING

PUBLIC SERVANTS TO PERFORM. In I T S SUBMISSION TO THE RALPH INQUIRY

t h e De p a r t m e n t s t a t e d t h a t i n n e g o t i a t i n g p r i c e s i t a i m e d a t e n s u r i n g

THE CONTINUED A V A I L A B IT Y OF A COMPREHENSIVE RANGE OF DRUGS OF

REQUIRED STANDARD AT FAIR AND REASONABLE P R IC E S , WHILE AT THE SAME

TIME MAXIMISING THE VALUE THE GOVERNMENT RECEIVED FROM TAXPAYERS'

FUNDS EXPENDED ON PHARMACEUTICAL B E N E F I T S . T H I S I T HAS DONE

CONSCIENTIOUSLY, BUT WITH UNINTENDED S I D E EFFECTS.

I WOULD POINT OUT THAT THE L I M I T A T I O N S OF GOVERNMENT O F F IC IA L S

IN SUCH A C T I V I T I E S AS P R I C E - F I X I N G ARE STRUCTURAL. THEY ARE I N ­

S T IT U T IO N A L . Th i s t s w e l l i l l u s t r a t e d b y t h e f o l l o w i n g p a s s a g e fro m

C . Ja ck so n Gr a y s o n, who p r e s i d e d o v e r Ph a s e I I of Ri c h a r d Ni x o n ' s

Wage a n d Pr i c e Co n t r o l Pr o g r a m i n 1 9 72 - " Th e p r o b l e m t h e p o l i c y ­

ma k e r s MUST COPE W I T H , I F THEY ARE DETERMINED TO CONTROL THE

SYSTEM, I S THE ENDLESS D E T A I L THAT I S INVOLVED IN THE OPERATION

OF THE SYSTEM. To CONTROL THE SYSTEM AND YET KEEP I T RUNNING SMOOTHLY,

THE AUTHORITIES MUST INTERCEPT ALL OF THE SIGNALS COMING FROM THE

SYSTEM (AND THERE ARE HUNDREDS OF M I L L I O N S ) , INTERPRET THEM, APPROP­

RIATELY CHANGE THEM(ASSUMING THEY KNOW HOW) AND RETRANSMIT T H E M . . . "

Wh a t n e e d s to b e r e a l i s e d - b y p r i v a t e i n d u s t r y , b y g o v e r n m e n t p l a n n e r s .

BY THE PRESS AND THE VOTING PUBLIC GENERALLY - IS THAT NO GOVERNMENT,

NO MATTER HOW WISE AND HOW WELL ORGANISED, CAN SOLVE PROBLEMS OF

T H I S DIMENSION. I n GRAYSON'S WORDS - " . . . T H E R E IS NO OMNISCIENT

POLICY-MAKER WHO KNOWS WHAT EXACTLY I S GOING ON AND WHAT E X A C T L Y '

MUST BE DONE. THERE ARE ONLY MEN WITH SOME UNDERSTANDING OF HOW

THE SYSTEM WORKS AND SOME A B I L I T Y TO CHANGE THE SIGNALS. OWING

...75

-5 -

T O T H E A L M O S T U N L I M I T E D A B I L I T Y O F T H E S Y S T E M TO C H A N G E A N D A D A P T /

T H E P O L I C Y - M A K E R C A N N E V E R BE S U R E T H A T T H E M O S T R E C E N T C H A N GE I N

P O L I C Y WAS T H E C O R R E C T O N E . H e CAN B E S U R E , H O W E V E R , T H A T I T

w o n ' t B E T H E L A S T O N E . " v

T h a t s o m e c h a n g e t o t h e p h a r m a c e u t i c a l p r i c i n g s y s t e m i s n e e d e d ,

T H E R E I S NO D O U B T . I AM U N A B L E TO S A Y A T T H I S P O I N T WH A T T H A T

C H A N G E W I L L B E , B U T I AM H A V I N G E X T E N S I V E D I S C U S S I O N S W I T H Y O U R

I N D U S T R Y A B O U T WH A T T H O S E C H A N G E S M I G H T B E . K E E P I N G I N L U N D

t h e G o v e r n m e n t ' s n e e d t o p r o t e c t t h e m o n e y i t t a k e s f r o m t a x p a y e r s

A N D T O A S S I S T T H E N E E D Y W I T H E S S E N T I A L M E D I C A T I O N , T H E G O V E R N M E N T

M U S T F I N D A M E C H A N I S M W H I C H I S L E S S D A M A G I N G TO T H E E N T R E P R E N E U R S

I N T H E D R U G M A N U F A C T U R I N G I N D U S T R Y . ,

I n t h e l o n g t e r m , t h e b e n e f i c i a r i e s o f s u c h a c h a n g e w i l l b e

C O N S U M E R S A N D T H E E F F I C I E N T . A N D I N N O V A T I V E P R O D U C E R S . O f C O U R S E I

C A N N O T G I V E AN ' E X A C T C A L C U L A T I O N O F T H E B E N E F I T S TO C O M E ' -

t o b o r r o w K e y n e s ' p h r a s e - b u t h i s t o r y w o u l d i n d i c a t e t h a t .

C O N S U M E R S W I L L B E B E T T E R O F F O V E R A L L B E C A U S E O F I T .

T h e G o v e r n m e n t h a s d e c l a r e d t h a t t h e a c r o s s - t h e - b o a r d i n c r e a s e i n

P R I C E S I N T H E 1 9 8 2 B U D G E T W I L L B E T H E L A S T O F I T S K I N D , A N D T H A T A

NEW P R I C I N G M E C H A N I S M M U S T B E I N P L A C E B E F O R E T H E N E X T B U D G E T ,

M y . o b j e c t i v e , i n c o n s u l t a t i o n w i t h t h e i n d u s t r y , i s t o c o n s t r u c t a

M E C H A N I S M F OR A R R I V I N G A T A P R I C E F O R E A C H I N D I V I D U A L P A C K A G E O F

E A C H I N D I V I D U A L D R U G T H A T I S F A I R - - T O . - T H E T A X P A Y E R AN D

T O T H E S U P P L I E R , A N D T H A T I N C L U D E S A F A I R C O N T R I B U T I O N F ROM T H E

A u s t r a l i a n m a r k e t t o w a r d s t h e r e s e a r c h a n d d e v e l o p m e n t e f f o r t

.,./6

-6 -

I N V O L V E D I N D I S C O V E R I N G A N D P R E P A R I N G T H A T D R U G F OR HU MA N C O N S U M P T I O N . ·

I n A R R I V I N G a t a f a i r p r i c e f o r e a c h i n d i v i d u a l d r u g t h e

G o v e r n m e n t w i l l h a v e d i s c h a r g e d i t s r e s p o n s i b i l i t y t o t h e i n d u s t r y .

How E A CH C O M P A N Y T H E N F A R E S I N T H E M A R K E T P L A C E , OR HOW T H E

I N D U S T R Y AS A WH O L E A D J U S T S T O C H A N G E S I N T H E R E L A T I V E D E M A N D F OR DR UGS

S H O U L D B E O F NO C O N C E R N T O T H E G O V E R N M E N T . T H E R E I S N O T H I N G

MORE D E B I L I T A T I N G F OR AN I N D U S T R Y , P A R T I C U L A R L Y O N E B O R N O F

I N N O V A T I O N , T H A N T O B E D E P E N D E N T ON G E N E R A L I S E D H A N D O U T S

W I T H O U T R E G A R D T O I N D I V I D U A L P E R F O R M A N C E . U N D E R T H E D E S I R E D

S Y S T E M , T H E S U C C E S S O F A DR U G I N WOR L D M A R K E T S S H O U L D B E T H E

ME A S U R E O F I T S R E WA R D I N T H E A U S T R A L I A N M A R K E T . Ϊ Η Ε F O R T U N E S .

O F E A C H C O MP A N Y . I N T H E A U S T R A L I A N M A R K E T S H O U L D D E P E N D ON T H E S U M ■

T O T A L O F I N D I V I D U A L P R O D U C T S U C C E S S E S .

A c h i e v i n g a s a t i s f a c t o r y m e c h a n i s m f o r t h i s i n . . . . ; ·

A H I G H L Y A R T I F I C I A L M A R K E T P L A C E W I L L B E D I F F I C U L T , B U T WE M U S T

E X E R C I S E OUR I N G E N U I T Y T O B R I N G I T A B O U T . I f WE F A I L , T H E A U S T R A L I A N

P E O P L E AS W E L L A S Y O U R I N D U S T R Y W I L L B E T H E W O R S E .

B e f o r e c o n c l u d i n g I w o u l d l i k e t o t o u c h o n a n o t h e r a s p e c t o f '

P O L I T I C A L A C T I O N I N A U S T R A L I A T H A T C O U L D H A V E AN E F F E C T ON Y O U R

I N D U S T R Y , A N D I S C E R T A I N L Y H A V I N G SOME I M P A C T I N O T H E R C O U N T R I E S .

I n t h e n a m e o f c o n s u m e r s s o m e l e f t w i n g a c t i v i s t s h a v e b e e n s e e k i n g

T O D E P I C T P H A R M A C E U T I C A L M A N U F A C T U R E R S A S AN E V I L F O R C E , M A R K E T I N G

T H E I R P R O D U C T S I N AN U N P R I N C I P L E D WAY W I T H D E S T R U C T I V E E F F E C T S ON

HUMAN H E A L T H , P A R T I C U L A R L Y I N T H I R D WO R L D C O U N T R I E S .

. . ./7

-7 -

I WOUL D H O P E A N D E X P E C T T H A T I N T E R N A T I O N A L C O M P A N I E S O F R E P U T E

A D O P T H I G H S T A N D A R D S O F . P E R F O R M A N C E W H E R E V E R T H E Y O P E R A T E ,

P A R T I C U L A R L Y I N T H O S E C O U N T R I E S U N A B L E OR U N W I L L I N G T O I N S T A L L T H E

K I N D O F R E G U L A T O R Y M E C H A N I S M S T H A T WE H A V E COME T O E X P E C T I N T H E

D E V E L O P E D W O R L D , C O M P A N I E S WO U L D DO T H I S N O T O N L Y B E C A U S E I T I S T H E

R I G H T T H I N G TO D O , B U T A L S O B E C A U S E I T I S GOOD B U S I N E S S . Ϊ Η Ε

S U R E S T D E F E N C E A G A I N S T A T T A C K S O F T H E K I N D I H A V E R E F E R R E D T O I S I M P E C C

A B L E S T A N D A R D S O F P E R F O R M A N C E .

H o w e v e r m y r e a s o n f o r d r a w i n g a t t e n t i o n t o t h i s p a r t i c u l a r a c t i v i t y

I S TO c h a l l e n g e t h e n o n s e n s i c a l a s s u m p t i o n s t h a t u n d e r l i e i t , s o

T H A T C O N S U ME R S W I L L N O T B E D U P E D I N T O B E L I E V I N G T H A T T H E I R I N T E R E S T S

A R E S E R V E D B Y U N D E R M I N I N G T H E B E N E F I C I A L O P E R A T I O N S O F T H E C A P I T A L I S T

M A R K E T P L A C E .

J u s t t o g i v e y o u s o m e o f t h e f l a v o u r o f t h e c a m p a i g n , l e t m e .

Q U O T E T H I S P A S S A G E F R O M A R E P O R T ON A C O N F E R E N C E O R G A N I S E D B Y T H E

T r a d e U n i o n s I n t e r n a t i o n a l o f W o r k e r s i n t h e C h e m i c a l , O i l .

a n d A l l i e d I n d u s t r i e s i n M o s c o w i n 1 9 8 1 :

" D u r i n g t h e c o n f e r e n c e i t w a s s t r e s s e d t h a t t h e s t r u g g l e o f w o r k e r s .

A N D T H E I R O R G A N I S A T I O N S A G A I N S T T H E D I S A S T R O U S P O L I C I E S O F T H E

P H A R M A C E U T I C A L T R A N S N A T I O N A L C O R P O R A T I O N S , W H I C H T R A M P L E U N D E R F O O T

N A T I O N A L I N T E R E S T S O F T H E I R H O S T C O U N T R I E S A N D MAKE C O L O S S A L

P R O F I T S ON T H E H E A L T H O F T H E P O P U L A T I O N , H A S B E C O M E AN I M P O R T A N T

P A R T O F A N T I - M O N O P O L Y A C T I O N S A T T H E P R E S E N T S T A G E O F T H E

G E N E R A L C R I S I S O F C A P I T A L I S M . "

...78

-8 -

S U F F E R E R S FROM H E A R T D I S E A S E , H Y P E R T E N S I O N / A R T H R I T I S , D U O D E N A L

U L C E R S A N D T H E C O U N T L E S S " O T H E R S WHO WOU L D B E D E A D OR ■

C H R O N I C A L L Y D I S A B L E D B U T F O R T H E C A P I T A L I S T DR U G I N D U S T R Y S H O U L D

R I S E UP I N O U T R A G E A T T H A T K I N D O F H O G W A S H . .

Y e t h e r e i s a q u o t e f r o m a p a p e r p r e p a r e d i n 1 9 8 1 b y a p r o j e c t

O F F I C E R O F T H E A U S T R A L I A N C O N S U M E R S A S S O C I A T I O N W H I C H C O N T A I N S

E C H O E S OF T H E S AME T H E M E :

" A N A N A L Y S I S O F T H E R E L A T I O N S H I P B E T W E E N H E A L T H , N U T R I T I O N A N D

C O R P O R A T E A C T I V I T Y E S T A B L I S H E S AN I N H E R E N T C O N F L I C T B E T W E E N

E C O N O M I C GROWTH A N D T H E H E A L T H O F T H E C O N S U M E R " , ^

T h a t w o u l d c e r t a i n l y b e a n i n t e r e s t i n g o b s e r v a t i o n t o h e a r i f y o u

WE RE L I V I N G I N AN U N D E R D E V E L O P E D C O U N T R Y S T R U G G L I N G T O A C H I E V E T H E

E C O N O M I C GROWTH E S S E N T I A L T O R E D U C E F A M I N E A N D I N T R O D U C E T H E ·

H E A L T H M E A S U R E S N E C E S S A R Y F OR S U R V I V A L . A M O M E N T ' S R E F L E C T I O N R E V E A L S

I T S A B S U R D I T Y . Y E T WE A R E G O I N G T O B E S U B J E C T E D T O A L O T O F T H I S

N O N S E N S E I N T H E I M M E D I A T E F U T U R E .

A FEW WE E KS AGO I WAS A S K E D B Y A M A J O R C O MP A N Y T O L A U N C H A '

N U T R I T I O N E D U C A T I O N P R O G R A MME · D E S I G N E D * T O P R O V I D E N U T R I T I O N

P R O F E S S I O N A L S W I T H I N F O R M A T I O N ON T H E E X A C T C O M P O S I T I O N O F T H E

c o m p a n y ' s p r o d u c t s . T h i s s e e m e d t o m e t o b e a w o r t h w h i l e e x e r c i s e ,

A N D I N L I N E W I T H WH A T T H E P R O F E S S I O N A L S H A V E B E E N A S K I N G F O R , SO

I A G R E E D . . T h e L A U N C H . W A S W E L L A T T E N D E D B Y P R O F E S S I O N A L S A N D B Y T H E

M E D I A , AN D G E N E R A L L Y W E L L R E C E I V E D . .

1 . " F o o d , H e a l t h a n d M u l t i n a t i o n a l s " , P a p e r p r e p a r e d b y K a t e S h o r t ,

P r o j e c t O f f i c e r , A u s t r a l i a n C o n s u m e r s A s s o c i a t i o n , f o r t h e T e n t h

W o r l d C o n g r e s s o f t h e I n t e r n a t i o n a l O r g a n i s a t i o n o f C o n s u m e r s ' U n i o n s ,

T lJ C ΙΙλ π ι γ . I * IKI I- 1001

-9 -

H o w e v e r a f t e r t h e g e n e r a l p r e s s c o n f e r e n c e t w o o f t h e j o u r n a l i s t s ,

ONE T V A N D ONE R A D I O , F O L L O WE D T H I S ' L I N E O F Q U E S T I O N I N G :

" D o n ' t y o u t h i n k i t i s q u i t e i n a p p r o p r i a t e f o r a F e d e r a l H e a l t h M i n i s t e r

T O B E S E E N T O B E S U P P O R T I N G T H E A C T I V I T I E S O F A T R A N S N A T I O N A L C O M P A N Y

WH O S E P R O D U C T S A R E C A U S I N G D A MA G E T O T H E H E A L T H O F A U S T R A L I A ' S C H I L D R E N ? "

I R E P L I E D T H A T I WAS N O T G O I N G T O B E T H E F I R S T H E A L T H M I N I S T E R WHO

T R I E D T O S T O P K I D S E A T I N G I C E C R E A M , A N D F U R T H E R M O R E I WAS H A P P Y

T O B E S E E N S U P P O R T I N G C O R P O R A T E A C T I V I T Y T H A T H E L P E D P R O F E S S I O N A L

N U T R I T I O N I S T S I N T H E I R W O R K . Ϊ Η Ε R A D I O I N T E R V I E W F I N I S H E D UP ON

T H E C U T T I N G . R O O M F L O O R , B U T T H E T . V , I N T E R V I E W D I D GO T O A I R . I

R E C O U N T T H E S T O R Y M E R E L Y T O I L L U S T R A T E T H A T I F GAR B A GE I S S P R E A D A B O U T

W I D E L Y E N O U G H , E V E N O T H E R W I S E I N T E L L I G E N T P E O P L E W I L L B E G I N T O P I C K

I T U P .

L a d i e s a n d g e n t l e m e n , . y o u a n d I s h a r e t h e o b j e c t i v e o f e n s u r i n g t h a t

T H E M A R K E T S Y S T E M C O N T I N U E S T O P R O D U C E T H E GOODS TO I M P R O V E T H E

N A T I O N ' S H E A L T H . VT H E M A R K E T D O E S N O T M E E T A L L T H E N E E D S O F T H E

n a t i o n ' s h e a l t h , u n f o r t u n a t e l y . I f i t d i d m y j o b w o u l d b e e a s i e r . B u t

L E T US E N S U R E T H A T T H O S E O P E R A T I N G I N T H E H E A L T H M A R K E T P L A C E DO S O ■

\ ·

C O M P E T I T I V E L Y , C R E A T I V E L Y A N D W I T H I N T E G R I T Y , SO T H A T T H E C R I T I C I S M S O F

T H E I D E O L O G I C A L L Y I N S P I R E D L E F T DO N O T F I N D A R E S T I N G P L A C E I N T H E

' M I N D S OF C O N S U M E R S . : '

G o v e r n m e n t a n d i n d u s t r y s h a r e t h e r e s p o n s i b i l i t y f o r m a k i n g t h e

N E C E S S A R Y R E G U L A T O R Y C O N T R O L S B O T H E F F E C T I V E A N D E F F I C I E N T . T H E Y

. ,./10

-10 -

M U S T W O R K , B U T T H E Y M U S T N O T S T I F L E .. I f WE S U C C E E D T O G E T H E R I N T H A T ,

T H E N T H E N E X T 5 0 Y E A R S O F P H A R M A C E U T I C A L M A N U F A C T U R I N G I N A U S T R A L I A

W I L L B E A T L E A S T A S F R U I T F U L A N D AS. B E N E F I C I A L T O T H E N A T I O N ' S

H E A L T H A S T H E L A S T . I W I S H Y O U W E L L F O R Y O U R A N N U A L G E N E R A L M E E T I N G .

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