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Amendments to a voluntary advertising code for therapeutic goods



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PRESS STATEMENT BY THE MINISTER FOR HEALTH, MR RALPH HUNT

AMENDMENTS TO A VOLUNTARY ADVERTISING COPE FOR THERAPEUTIC GOODS

Amendments to the voluntary censorship code covering

the advertising of therapeutic goods were endorsed today by the Minister for Health, Mr Ralph Hunt.

Following a meeting in Canberra with Mr Keith H.

Cousins, Chairman, Joint Committee, Voluntary Proprietary Medicine Advertising Code, representing the advertising, media and pharmaceutical industries, Mr Hunt said that

amendments to the Voluntary Proprietary Medicine Code would strengthen it, and clarify certain requirements.

The voluntary code governs advertising by the pharmaceutical industry on television and radio and in newspapers and magazines. It is used by the Common­ wealth Department of Health for its consideration of the

suitability of advertisements for therapeutic goods on radio and television.

Mr Hunt commended the members of the Joint Committee

for the spirit in which they had conducted negotiations with

the Department of Health, firstly to introduce the code and subsequently to amend it.

.'The code is an example of how successful self-regula­ tion can be when approached the right way1, Mr Hunt said.

1 Since the present code was introduced 15 months ago,

it has been responsible for creating a new climate of understanding and. co-operation between government and the

various bodies which subscribe to it'.

Mr Hunt emphasised that during the past 15 months the vast majority of radio and television commercials submitted to the

Department of Health had been in conformity with the code.

1 Much of the credit for this goes to the effort that

has been put into educating advertisers and agencies to

their responsibilities', Mr Hunt said.

CANBERRA, 20 July 1978