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Speech by the Minister for Communications



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EMBARGOED: FIRST RELEASE 1.30 PM SUNDAY 1Ω OCTORFR IQS?

SPEECH BY

THE

MINISTER FOR COMMUNICATIONS THE HON. N.A. BROWN, QC, MP

AT

THE 52ND ANNUAL CONVENTION OF THE FEDERATION OF AUSTRALIAN RADIO BROADCASTERS

^ IN

MELBOURNE 10 OCTOBER 1982

EMBARGOED: FIRST RELEASE 1.50 PM. SUNDAY 10 OCTOBER 1982

IT IS A GREAT PLEASURE FOR ME TO ADDRESS THE 52ND ANNUAL CONVENTION OF THE FEDERATION OF AUSTRALIAN RADIO BROADCASTERS,

SINCE I BECAME THE MINISTER FOR COMMUNICATIONS I HAVE BEEN IMPRESSED BY THE PROFESSIONALISM OF RADIO BROADCASTERS, BOTH THOSE WHO WORK IN THE INDUSTRY.AND THOSE WHO PERFORM SO WELL IN.THE EXECUTIVE ARM OF YOUR ORGANISATION, THEY ARE A GREAT CREDIT TO YOUR INDUSTRY.

AS I REMEMBER IT, THE FIRST CONTACT I HAD WITH THE COMMUNICATIONS INDUSTRY WHEN I BECAME MINISTER, WAS WITH COMMERCIAL RADIO. AN EXECUTIVE OF ONE OF THE MELBOURNE STATIONS INVITED ME TO INSPECT ITS NEW STUDIO, I ACCEPTED THE INVITATION AND SPENT SEVERAL HOURS IN THE STUDIO, A VERY

INSTRUCTIVE TIME WHICH HAS PROVED VERY USEFUL TO ME SINCE THEN

A MINISTER, ESPECIALLY ONE WHO IS NEW TO THE FIELD, APPRECIATES THAT SORT OF INTEREST AND CO-OPERATION, THE CONSTRUCTIVE START THAT WAS MADE ON THAT DAY HAS BEEN BUILT ON IN THE LAST 5 MONTHS AND I MUST THANK YOUR ASSOCIATION AND

ITS EXECUTIVE OFFICERS FOR THEIR ASSISTANCE AND FOR THE FRANK EXCHANGE OF VIEWS BETWEEN US THAT HAS CONTINUED DURING THAT PERIOD.

FIVE MONTHS!. IT SEEMS MUCH LONGER, BECAUSE SO MUCH HAS HAPPENED. .

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IT IS AN INDICATION OF THE SPEED AT WHICH COMMUNICATIONS DEVELOPMENT TAKES PLACE THAT THERE SHOULD HAVE BEEN SO MANY SIGNIFICANT COMMUNICATIONS EVENTS IN SUCH A SHORT TIME.

THE A.B.C. DECISIONS, SUPPLEMENTARY LICENCES, THE EXPANSION OF MULTICULTURAL TELEVISION AND RADIO, TELETEXT, THE OPENING OF THE AUSTRALIAN CAPTION CENTRE, THE DEVELOPMENT OF OUR SATELLITE PLANS, PARTICULARLY THE DECISION ON THE

CONSTRUCTION OF THE EARTH STATIONS, THE REPORT ON CABLE AND SUBSCRIPTION TELEVISION, THE REPORT ON THE POSTAL COMMISSION; ALL THESE AND MANY OTHERS HAVE ALL OCCURRED IN THE LAST 5 MONTHS.

I AM SURE THE NEXT 5 MONTHS WILL SEE JUST AS MUCH PROGRESS, BECAUSE THAT IS THE NATURE OF COMMUNICATIONS TODAY AND THE NATURE OF ANY HIGH TECHNOLOGY FIELD. .

IT MUST GO FORWARD AND IT MUST DO SO AT A FAST PACE.

LET ME MENTION SOME OF THESE SIGNIFICANT AREAS, BOTH THOSE WHERE WE HAVE ACHIEVED SOMETHING OVER THE LAST FEW MONTHS AND THOSE WHERE SOME SIGNIFICANT DECISIONS WILL BE TAKEN IN THE NEAR FUTURE.

SUPPLEMENTARY LICENCES ,

ONE OF THESE WHICH OF COURSE IS OF IMMEDIATE INTEREST TO YOUR ASSOCIATION IS SUPPLEMENTARY LICENCES FOR RADIO AND ITS COUNTERPART, THE SCHEME FOR SUPPLEMENTARY LICENCES FOR TELEVISION. .

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IT SEEMED TO ME ONCE I STARTED TO UNDERSTAND WHAT THE WHOLE ISSUE WAS ABOUT THAT IT NEEDED TO BE PICKED UP AND GIVEN A GOOD SHAKE.

YOUR ASSOCIATION MADE A VERY SUBSTANTIAL CONTRIBUTION TO GIVING IT EXACTLY THAT.

WITH OUR COMBINED EFFORTS AND THOSE OF YOUR COLLEAGUES IN TELEVISION, WE WERE ABLE TO DEVISE A SCHEME THAT I BELIEVE WILL BE WORKABLE AND WHICH WILL MAKE A SUBSTANTIAL CONTRIBUTION TO THE EXPANSION OF RADIO AND TELEVISION IN THIS COUNTRY.

. IT WILL, AS YOU KNOW, BRING COMMERCIAL FM RADIO INTO COUNTRY AND REGIONAL DISTRICTS AND IT WILL DO THAT MUCH EARLIER THAN ANY OTHER ALTERNATIVE SCHEME WOULD HAVE.

IT HAS THE COMBINED ATTRACTIONS OF PROVIDING A NEW SERVICE, OF KEEPING SOME STABILITY IN THE INDUSTRY AND YET AT THE SAME TIME PROVIDING SCOPE FOR THOSE WHO CAM DEMONSTRATE THAT THERE IS A CASE FOR COMPLETELY SEPARATE AND INDEPENDENT LICENCES., THE OPPORTUNITY TO DO SO.

I THINK THE HISTORY OF THIS COUNTRY SHOWS THAT IF PEOPLE CONCENTRATE ON AN ISSUE AND MAKE A REAL EFFORT TO RESOLVE IT AND IF THEY WANT TO RESOLVE IT, THEN IT CAN BE RESOLVED. .

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OUR ACHIEVEMENTS IN DEVISING THE SUPPLEMENTARY LICENCE SCHEME AND ITS DETAILS ARE A VERY GOOD EXAMPLE OF DOING EXACTLY THAT,

AND IN DOING. IT, YOUR FEDERATION MADE SUCH A CONTRIBUTION THAT IT WOULD HAVE BEEN QUITE IMPOSSIBLE TO ACHIEVE WHAT WE HAVE WITHOUT THAT CONTRIBUTION, .

BUT IF DEVISING THE SCHEME ITSELF WAS DIFFICULT, DRAWING THE LEGISLATION HAS BEEN NO LESS DIFFICULT.

NEVERTHELESS THE PARLIAMENTARY DRAFTSMAN HAS BEEN LABOURING MIGHTILY AND I AM CONFIDENT THAT THE LEGISLATION WILL BE INTRODUCED INTO THE PARLIAMENT IN THIS SESSION AND MY HOPE IS THAT IT WILL ALSO BE PASSED IN THIS SESSION,

WE WILL THEN HAVE THE FRAMEWORK FOR ONE OF THE MORE SIGNIFICANT DEVELOPMENTS IN BROADCASTING WHICH HAS OCCURRED IN THIS COUNTRY,. .

LET ME TURN NOW TO A DIFFERENT AREA AND ONE WHERE DECISIONS ARE YET TO BE MADE - CABLE AND SUBSCRIPTION TELEVISION.

CABLE AND SUBSCRIPTION TELEVISION THE CABLE AND SUBSCRIPTION TELEVISION INQUIRY RESULTED IN SOME 77 RECOMMENDATIONS WHICH, WHEN BROKEN DOWN, REPRESENTED 120 SUB-RECOMMENDATIONS. PUT IN GENERAL TERMS, THE TRIBUNAL RECOMMENDED THAT AUSTRALIA SHOULD INTRODUCE BOTH .

CABLE AND RADIATED SUBSCRIPTION TELEVISION AS SOON AS PRACTICABLE. IT ADDED THAT THERE SHOULD BE LIMITATIONS ON .

OWNERSHIP AND CONTROL, AND THAT RESTRICTIONS ON FOREIGN OWNERSHIP SHOULD BE ALONG SIMILAR"LINES TO THOSE THAT APPLY TO COMMERCIAL RADIO AND TELEVISION, 75

OTHER IMPORTANT FINDINGS OF THE TRIBUNAL WERE THAT IT SHOULD BE PERMISSIBLE TO SEPARATE THE OWNERSHIP OF THE ' R E T I C U L A T I O N S Y S T E M F R O M T H E O P E R A T I O N OF T H E S E R V I C E . F U R T H E R , T H E R E S H O U L D B E E Q U A L O P P O R T U N I T I E S F O R P R I V A T E A N D P U B L I C E N T I T I E S T O . O W N T H E R E T I C U L A T I O N S Y S T E M S ; A N D T H E R E S H O U L D B E A S I N G L E F E D E R A L A U T H O R I T Y F O R B O T H B R O A D C A S T I N G A N D T E L E C O M M U N I C A T I O N S . .

THIS REPORT, OF COURSE, IS A MAMMOTH WORK AND THE RECOMMENDATIONS ARE VERY SIGNIFICANT INDEED. THEY ARE NOW UNDER VERY CLOSE STUDY AND NATURALLY I HOPE THAT WE CAN GIVE THE GOVERNMENT RESPONSE TO THEM IN THE REASONABLY NEAR FUTURE. .

OPPOSITION TO CHANGE

I MENTION CABLE AND SUBSCRIPTION TELEVISION BECAUSE IT IS A GOOD ILLUSTRATION OF A GENERAL POINT THAT I WISH TO MAKE TODAY.

THE POINT IS THAT BECAUSE OF THEIR VERY NATURE, .

AND SUBJECT MATTER, REPORTS ON CABLE AND SUBSCRIPTION TELEVISION AND OTHER DEVELOPMENTS IN COMMUNICATION DEAL WITH SUBJECTS THAT ARE NEW. THEY ARE, IN FACT, A CHALLENGE TO THE FORMS OF COMMUNICATION THAT WE

HAVE BECOME USED TO. .

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THEY INEVITABLY GIVE RISE TO ARGUMENT AND, INDEED, TO OPPOSITION.

NOW, I CERTAINLY DO NOT OBJECT TO OPPOSITION BEING EXPRESSED TO NEW FORMS OF COMMUNICATIONS LIKE CABLE AND •SUBSCRIPTION TELEVISION, WHAT I DO OBJECT TO HOWEVER AND WHAT WE SHOULD ALL OBJECT TO, IS UNREASONED OPPOSITION

TO SOMETHING SIMPLY BECAUSE IT IS NEW.

THE ONLY WAY OUR SOCIETY CAN PROGRESS IS BY A FREE AND OPEN EXCHANGE OF IDEAS AND ARGUMENT SUPPORTED BY FACT AND LOGIC.

THAT IS WHAT WE NEED WHEN WE ARE DISCUSSING CHALLENGING REPORTS LIKE THE CABLE AND SUBSCRIPTION REPORT.

WE DO NOT NEED AND WILL NOT BE HELPED AT ALL BY OBJECTIONS TO CHANGE SIMPLY BECAUSE WHAT IS PROPOSED IS NEW OR BECAUSE IT POSES A CHALLENGE TO THE WAY WE HAVE DONE·THINGS IN THE PAST.

MUCH THE SAME SHOULD BE SAID ABOUT THE INEVITABLE DEBATE WHEN THE DAVIDSON REPORT INTO-TELECOMMUNICATIONS IS PUBLISHED. .

. I MAKE A PLEA THEREFORE FOR INTELLIGENT AND SENSIBLE DISCUSSION OF THE ISSUES RATHER THAN UNREASONED OPPOSITION BASED ON ENTRENCHED INTEREST AND EXCESSIVE CONSERVATISM.

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DAVIDSON INQUIRY .

AS I HAVE NOW MENTIONED THE DAVIDSON INQUIRY INTO TELECOMMUNICATIONS IT IS APPROPRIATE THAT I SHOULD SAY A LITTLE MORE ABOUT IT.

VERY SOON THE GOVERNMENT WILL BE TABLING IN PARLIAMENT THIS REPORT WHICH IS THE. REPORT OF ONE OF THE . MOST SIGNIFICANT INQUIRIES UNDERTAKEN IN RECENT YEARS.

THE INQUIRY HAS BEEN STUDYING FOR THE PAST YEAR TELECOMMUNICATIONS ISSUES AND THE ROLE OF THE AUSTRALIAN TELECOMMUNICATIONS COMMISSION.

THE INQUIRY WORKED TO A BROAD AND COMPREHENSIVE SET OF TERMS OF REFERENCE.. PRIMARILY, IT WAS TO INVESTIGATE THE EXTENT TO WHICH THE PRIVATE SECTOR COULD BE MORE WIDELY INVOLVED IN THE PROVISION OF EXISTING OR PROPOSED TELECOMMUNICATIONS SERVICES EITHER ALONE, IN COMPETITION WITH, OR IN CONJUNCTION WITH TELECOM.

THE INVESTIGATIONS WERE TO TAKE ACCOUNT OF THE CONTINUING NEED TO PROVIDE ADEQUATE TELECOMMUNICATIONS SERVICES AS EFFICIENTLY AND ECONOMICALLY AS POSSIBLE IN THE LIGHT OF THE SIGNIFICANT TECHNOLOGICAL ADVANCES OCCURRING

IN THE TELECOMMUNICATIONS FIELD. .

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IT WAS TO LOOK AT THE LIKELY EFFECTS OF ANY CHANGES ON REVENUE AND THE COST STRUCTURE OF TELECOMMUNICATIONS SERVICES, ON THE OVERALL FINANCIAL PERFORMANCE OF TELECOM, AND ON THE SCOPE FOR AND ABILITY OF AUSTRALIAN INDUSTRIES TO COMPETE AND PARTICIPATE IN THE DESIGN, MANUFACTURE,

SUPPLY AND SERVICING OF TELECOMMUNICATIONS EQUIPMENT.

THE CENTRAL ISSUE UNDER CONSIDERATION IS WHETHER MORE EFFICIENT AND ECONOMICAL SERVICE WOULD BE PROVIDED FOR THE PUBLIC THROUGH PRIVATE ENTERPRISE INVOLVEMENT IN THOSE AREAS OF TELECOM'S ACTIVITIES NOW PROTECTED FROM COMPETITION.

I CAN ADVISE YOU THAT THE OUTCOME OF THE DAVIDSON . INQUIRY WILL BE KNOWN IN A VERY SHORT TIME, PROBABLY DURING THE NEXT FEW WEEKS.

IT IS UNFORTUNATE THAT SOME PEOPLE AND INTERESTS HAVE STARTED TO CONDEMN THE DAVIDSON REPORT BEFORE IT IS PUBLISHED. SOME OF THE TRADE UNIONS IN PARTICULAR WHO FEEL THAT THE INTERESTS OF THEIR MEMBERS WILL BE ADVERSELY EFFECTED HAVE BEEN PARTICULARLY VOCAL.

I SAY THAT THIS CRITICISM IS UNFORTUNATE FOR SEVERAL REASONS. FIRST, IT IS ONLY FAIR TO ANY INQUIRY AND THOSE WHO HAVE BEEN WORKING ON IT TO GIVE IT A CHANCE TO GET THE REPORT OUT SO THAT WE CAN SEE WHAT THEY HAVE TO SAY.

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IT IS AN INSULT TO THEM TO DO ANYTHING OTHER THAN THAT AND FOR MY PART I WILL CERTAINLY NOT BE SPECULATING ON WHAT IS CONTAINED IN THE REPORT BEFORE I HAVE READ IT.

SECONDLY, THOSE WHO OPPOSE WHAT THEY IMAGINE IS IN THE REPORT ARE. SIMPLY WEAKENING THEIR OWN CASE BY AN ATTEMPT TO PRE-JUDGE WHAT THE REPORT WILL SAY. I CAN ASSURE YOU THAT ALL OF THEIR VIEWS WILL BE LISTENED TO BY THE GOVERNMENT AND CAREFULLY CONSIDERED. BUT IF THEY

SEEK TO DISCREDIT THE REPORT INSTEAD OF ARGUING IN A RATIONAL WAY ABOUT ITS RECOMMENDATIONS, THEN THEY WILL NOT FIND.THAT THE GOVERNMENT IS A VERY RECEPTIVE AUDIENCE.

THIRDLY (AND I RETURN TO THE GENERAL POINT) IF CHANGES OF ANY SORT ARE RECOMMENDED AND I MUST EMPHASISE THAT I DO. NOT KNOW WHAT THE RECOMMENDATIONS. WILL BE, IT WILL BE QUITE POINTLESS TO ARGUE AGAINST THOSE CHANGES

SIMPLY BECAUSE THEY ARE CHANGES AND SIMPLY BECAUSE THEY PROPOSE SOMETHING THAT IS NEW. "

I WILL GO THIS FAR AND SAY THAT TELECOMMUNICATIONS, LIKE ALL FORMS OF COMMUNICATIONS, ARE EXPANDING AND DEVELOPING SO RAPIDLY THAT CHANGE OF SOME SORT OR OTHER IS ALMOST INEVITABLE. . '

THE CHALLENGE TO US IS TO ACCOMMODATE CHANGE AND TO HANDLE IT RATIONALLY.

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SO LET US WAIT TO SEE WHAT THE DAVIDSON REPORT HAS TO SAY INSTEAD OF CONDEMNING IT BEFORE THE INK IS DRY.

AND WHEN THE INK IS DRY LET US WEIGH THE CONCLUSIONS RATIONALLY AND SENSIBLY. .

I TURN NOW TO A NEW COMMUNICATIONS. FIELD THAT HAS NOT RECEIVED SUFFICIENT NOTICE AND THAT IS TELETEXT.

TELETEXT ·

LATE LAST MONTH I MADE A MAJOR ANNOUNCEMENT ON THE INTRODUCTION OF TELETEXT SERVICES TO AUSTRALIA. YOU MAY WONDER WHY I RAISE IT HERE, AMONG RADIO BROADCASTERS.

. FIRST, THE INTRODUCTION OF TELETEXT OFFERS TO YOU THE SAME BENEFITS IT OFFERS TO ANY OTHER PARTY CONCERNED WITH PASSING INFORMATION ON TO MASS AUDIENCES AT THE TOUCH OF A BUTTON. IN YOUR CASE IT COULD WELL BE PROGRAMMING DETAILS.

SECONDLY, I THINK I CAN SAFELY SAY THAT VERY SOON EVERY . ONE OF US COULD BE MAKING PERSONAL USE OF TELETEXT IN OUR HOMES. VIEWERS ALL OVER THE COUNTRY WILL BE ABLE TO SWITCH FROM THEIR TELEVISION PROGRAM AND CALL UP THE LATEST NEWS BULLETIN, WEATHER REPORTS, TRANSPORT TIMETABLES, STOCKMARKET REPORTS,

FILM DETAILS, QUIZZES, MEDICAL SAFETY MEASURES, COMMUNITY NEWS, RACE RESULTS - AND A HOST OF OTHER INFORMATION.

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IN MY ANNOUNCEMENT ON TELETEXT LAST MONTH I ADVISED THAT THE GOVERNMENT APPROVED AND ENDORSED UK TELETEXT AS' THE BROADCAST TELETEXT SYSTEM FOR USE BY AUSTRALIAN TELEVISION STATIONS. THIS FOLLOWED TRIAL OPERATION OF TELETEXT SERVICES BY TELEVISION STATIONS AND A SUBSEQUENT REVIEW OF THE TRIALS BY MY DEPARTMENT.

THE COST TO.VIEWERS -OF OBTAINING TELETEXT SERVICES IS ESTIMATED TO BE BETWEEN $300 AND $500, THIS BEING THE PURCHASE PRICE OF A SPECIAL DECODER. IT IS TO BE HOPED THAT AS TELETEXT GAINS POPULARITY THIS UNIT COST WILL FALL. THE SERVICE ITSELF COSTS NOTHING, ONCE THE DECODER HAS BEEN

INSTALLED OR, ALTERNATIVELY, A NEW TELEVISION RECEIVER WITH A BUILT-IN DECODER HAS BEEN PURCHASED.

DEVELOPMENTS IN THIS AREA ARE STILL IN THE PIPELINE:

OTHER SYSTEMS THAN UK TELETEXT ARE ON THE WAY, SO TOO IS THE POSSIBILITY OF ADVANCED DECODERS WHICH ARE CAPABLE OF OPERATING A NUMBER OF DIFFERENT TELETEXT SYSTEMS. THE .

. GOVERNMENT WILL KEEP A CLOSE WATCH ON THESE INNOVATIONS.

I MENTION TELETEXT HERE BECAUSE WE ARE TODAY REALLY HAVING A CONFERENCE ON THE SPREADING AND DISSEMINATION OF INFORMATION AND ENTERTAINMENT. TELETEXT HAS THE SCOPE FOR G I V I N G A B O O S T TO T H I S P R O C E S S A N D YOU, A S . R A D I O B R O A D C A S T E R S , W I T H A S T R O N G I N T E R E S T IN B R E A K I N G T H E N E W S FIRST, W I L L O B V I O U S L Y W A T C H C L O S E L Y T H E D E V E L O P M E N T OF W H A T C O U L D B E - A C O M P E T I N G M E D IUM. . ■

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COMMUNICATIONS SATELLITE

I NOW MOVE FINALLY TO THE MOST EXCITING AND DRAMATIC DEVELOPMENT OF ALL: THE LAUNCHING OF AUSTRALIA'S OWN . COMMUNICATIONS SATELLITE. . .

THE INFRASTRUCTURES FOR THE AUSTRALIAN COMMUNICATIONS SATELLITE SYSTEM ARE NOW WELL IN HAND. THE OWNER AND . OPERATOR, AUSSAT PTY LTD, WAS ESTABLISHED IN NOVEMBER LAST YEAR. IN MAY THIS YEAR, WE ANNOUNCED THAT AUSSAT HAD BEEN AUTHORISED TO LET THE MAJOR CONTRACTS FOR THE SYSTEM TO

HUGHES COMMUNICATIONS INTERNATIONAL. ONLY A MATTER OF WEEKS AGO I ANNOUNCED THAT AUSSAT HAD ENTERED FINAL NEGOTIATIONS WITH MITSUBISHI AUSTRALIA LIMITED FOR EIGHT MAJOR CITY . EARTH STATIONS TO RECEIVE AND DISTRIBUTE SIGNALS FROM THE SATELLITES. WE ARE NOW ENTERING THE FINAL STAGES OF THE DECISION ON WHICH LAUNCH VEHICLE WILL PUT THE SATELLITES

INTO GEOSTATIONARY ORBIT.

' THE SATELLITE SYSTEM WILL INITIALLY COMPRISE TWO SPACECRAFT IN ORBIT, BOTH SUPPORTING FOUR 30-WATT TRANSPONDERS AND ELEVEN 12-WATT TRANSPONDERS. ANOTHER SATELLITE WILL BE KEPT ON THE GROUND AND WILL BE AVAILABLE IF NEED BE.

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THE A.B.C. WILL USE FOUR OF THESE 30-WATT .

TRANSPONDERS IN WHAT IS CALLED THE HOMESTEAD AND COMMUNITY BROADCASTING SATELLITE SERVICE, OR HACBSS. IT IS DESIGNED TO EXTEND A.B.C. RADIO AND TELEVISION SERVICES TO ALL REMAINING UNSERVICED AREAS OF.AUSTRALIA, RECEPTION BEING THROUGH SMALL

EARTH STATIONS OWNED BY HOUSEHOLDERS THEMSELVES.

THE GOVERNMENT IS NOW CONSIDERING ALTERNATIVE PROPOSALS FOR THE USE OF THE REMAINING 30-WATT TRANSPONDERS AND I HOPE THAT SOON I WILL BE ABLE TO MAKE FURTHER■ ANNOUNCEMENTS RELATING TO THEIR USE, PARTICULARLY IN

REGARD TO THEIR APPLICATION FOR SOUND TRANSMISSION.

WE WILL MAKE THE RIGHT DECISIONS ON THAT ISSUE IN THE BEST INTERESTS OF AUSTRALIANS. BUT THE DECISION IS, WITHOUT DOUBT, THE MOST DIFFICULT THAT I HAVE FACED IN THIS EXCITING 5 MONTHS. '

CONCLUSION :

IN CONCLUSION, MAY I SIMPLY SAY THIS: YOUR MEMBERS ARE RADIO BROADCASTERS WHO ARE, BY DEFINITION, COMMERCIAL.

. YOU ARE FREQUENTLY CRITICISED FOR THAT AS IF IT WERE A CRITICISM THAT WAS SELF-EVIDENT.

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FOR MY PART, I ACKNOWLEDGE THE GREAT CONTRIBUTION THAT THE COMMERCIALS HAVE MADE TO THE DEVELOPMENT OF BROADCASTING IN AUSTRALIA.

THERE CAN BE NO BETTER DISCIPLINE IN ANY AREA .

OF HUMAN ENDEAVOUR THAN COMPETITION FOR THE REWARDS OF SUCCESS. . .

YOU ARE SUBJECT TO THAT DISCIPLINE AND YOU ARE ACQUITTING YOURSELVES WELL. . ...

IN REPLY TO THOSE WHO CRITICISE YOU, WHO NEVER SEEM TO BE SUBJECT TO THE SAME DISCIPLINE THEMSELVES, YOU HAVE A VERY GOOD REPLY: "IF THE PEOPLE DON'T WANT.IT, THEY WON'T BUY IT." .

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