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Hong Kong promotion success



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EMBARGO; Not to be published or broadcast before 6 p.m. Sunday, 3rd March, 1963·

FOR PRESS

HONG KONG PROMOTION SUCCESS

(Statement by the Deputy Prime Minister and Minister for Trade, the Rt. Hon. John McEwen).

Australia’s food and wine festival in Hong Kong has been

described by leading retailers as "by far the biggest and most

concentrated selling effort by any country in the area", the

Minister for Trade, Mr. J. McEwen,said today.

More than 100 large and sma.ll Hong Kong food stores

were co-operating with the Department of Trade in the festival,

which would end on March 9.

Hong Kong stores, after the first week had reported an

unprecedented demand for Australian foodstuffs. One major store

which had obtained additional supplies of Australian canned and '

frozen vegetables especially for the festival had sold out on

the first day and cabled Australian suppliers to air-freight

more stocks.

The manager .of a major Hong Kong liquor store said he had

never experienced such demand for Australian wines.

A director of a leading chain of Hong Kong grocery stores

described the festival as the type of selling effort tha t would

make a lasting impression and had said Australia was gaining a

definite edge on her competitors.

The Australian Government Trade Commissioner in Hong

Kong had reported long queues of people waiting to taste and buy

Australian foods and intense interest in competitions being run

as part of the festival, Mr. McEwen said.

The festival had been widely publicised in the press on

radio and television as well as by point of sale displays.

The festival was organised by the Department of Trade

in association with Australian exporters and their agents and

importers, wholesalers and retailers in Hong Kong.

Canberra, A.C.T.

3rd March, 1963· 21/63T