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Australia's success story in Hong Kong



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AUSTRALIA' S SUCCESS STORY IN HONG KONG

A u s t r a l i a ' s 'bid f o r a m a j o r s h a r e o f t h e Hong Kong

m a r k e t i s now i n i t s seco n d week and i s h a v i n g h i g h l y s u c c e s s ­

f u l r e s u l t s . I t i s t h e b i g g e s t d i s p l a y t h i s c o u n t r y h a s e v e r

s t a g e d i n Hong Kong and c o n s i s t s o f a s e r i e s o f t h r e e e x h i b i t i o n s .

Most e x h i b i t o r s i n t h e f i r s t e x h i b i t i o n l a s t week w h i c h

f e a t u r e d f a s h i o n s , t e x t i l e s , l e a t h e r g o o d s , a c c e s s o r i e s ,

t o i l e t r i e s and c o s m e t i c - s , r e p o r t e d a r e m a r k a b l e volume o f t r a d e

and an i m p r e s s i v e number o f e n q u i r i e s w h i c h a r e e x p e c t e d t o be

f o l l o w e d by f i r m o r d e r s . '

The e x h i b i t i o n s w h i c h a r e known i n t h e c o l o n y a s

" A u s t r a l i a ' s month i n Hong Kong" h a v e so f a r a t t r a c t e d a l m o s t

4 , 0 0 0 t r a d e and c o m m e r c i a l r e p r e s e n t a t i v e s .

Most p o p u l a r e x h i b i t s w ere q u a l i t y l a d i e s ' f a s h i o n s

i n m a t e r i a l s u n o b t a i n a b l e i n Hong Kong; h a n d b a g s and s h o e s ;

w o o l l e n and s y n t h e t i c f i b r e f a b r i c s ; and t o y k o a l a b e a r s .

Comments f ro m f a s h i o n e x p e r t s and b u y e r s were e n t h u s i a s t i c ,

n o t a b l y f r o m l e a d i n g Hong Kong f a s h i o n c o m m e n t a to r P a u l a Brown?

" D e s i g n s , q u a l i t y . and p r i c e a r e w o n d e r f u l . I t h a s b e e n a n e y e -

o p e n e r t o me and many f r i e n d s , t o s e e t h e r a n g e o f modern

d e s i g n s i n so many m a t e r i a l s coming f r o m A u s t r a l i a " .

One Hong Kong b u y e r b o u g h t a c o m p l e t e s t a n d o f t e x t i l e

s a m p l e s on o p e n i n g d ay and was d i s a p p o i n t e d when r e q u e s t e d t o

l e a v e t h e m a t e r i a l s f o r t h e w e e k ' s d u r a t i o n o f t h e f i r s t o f t h r e e

e x h i b i t i o n s . '

A Sydney l i n g e r i e e x h i b i t o r s a i d ? "The Hong Kong

m a r k e t i s v e r y k n o w l e d g e a b l e , w i l l i n g t o spend money and i s

p a r t i c u l a r a b o u t q u a l i t y . A u s t r a l i a h a s much t o o f f e r h e r e .

T h i s e x h i b i t i o n w i l l do a- g r e a t d e a l f o r a g r e a t e r u n d e r s t a n d i n g

i n Hong Kong o f what A u s t r a l i a c a n p r o v i d e " . .

2

Many e x h i b i t o r s who were n o t r e p r e s e n t e d i n t h e c o l o n y

now h a v e a g e n t s t h e r e . One l o c a l f i r m s o u g h t s e v e n a g e n c i e s

and i t s p r i n c i p a l s were " t h r i l l e d " w i t h t r a d e p r o s p e c t s .

P r e s s , r a d i o and t e l e v i s i o n p u b l i c i t y c o n t i n u e s t o be

f a v o u r a b l e . One news c o m m e n t a to r d e s c r i b e d t h e A u s t r a l i a n

t r a d e i m p a c t a s h a v i n g " e v e n e c l i p s e d t h a t a c h i e v e d by t h e s t r o n g

U . S . t r a d e m i s s i o n l a s t m o n t h " .

C o n s e n s u s o f o p i n i o n among e x h i b i t o r s was t h a t t h e

v e n t u r e was v e r y w e l l w o r t h w h i l e .

A u s t r a l i a n T r a d e Commission o f f i c i a l s i n Hong Kong

a r e w e l l p l e a s e d w i t h t h e r e s u l t s o f t h e e x h i b i t i o n s so f a r and

c o n s i d e r t h a t A u s t r a l i a h a s made a commendable e f f o r t . The

D e p a r t m e n t o f T r a d e ' s e x h i b i t h a s b e e n w e l l p a t r o n i s e d and a mass

o f p u b l i c i t y m a t e r i a l h a s b e e n i s s u e d .

T h i s w e e k ' s e x h i b i t s t a r t e d t o d a y , Monday 2 5 t h November,

and f e a t u r e s f o o d , w i n e s and a l e s .

The t h i r d , f r o m December 2 t o 7 , w i l l p r e s e n t A u s t r a l i a n

b u i l d i n g m a t e r i a l s , a u t o m o t i v e s p a r e p a r t s , p h a r m a c e u t i c a l s and

g e n e r a l i n d u s t r i a l p r o d u c t s .

The t h r e e - p a r t A u s t r a l i a n - m a d e e x h i b i t i o n was o r g a n i s e d

by A u s t r a l i a n E x p o r t P r o m o t i o n s P t y . L i m i t e d - a n o n - p r o f i t

p a r t n e r s h i p o f A s s o c i a t e d Chambers o f M a n u f a c t u r e s o f A u s t r a l i a ,

and A s s o c i a t e d Chambers o f Commerce o f A u s t r a l i a .

The company o p e r a t e s i n c l o s e c o n s u l t a t i o n w i t h t h e

Commonwealth D e p a r t m e n t o f T r a d e . ’

( R e l e a s e d by A u s t r a l i a n E x p o r t P r o m o t i o n P t y . L t d . , 12 O ' C o n n e l l S t . )

2 6 t h Novem ber, 1963·