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Australian cars to be promoted at Japanese trade fair

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FOR PRESS . . - No. 1053.


(Statement by the Deputy Prime Minister and Minister'

for Trade and Industry, Mr. J. McEwen.)

Australian motor cars would be included among a wide

range of products to be promoted in the Australian Pavilion at the

Tokyo International Trade Fair next April, the Deputy Prime

Minister and Minister for Trade and Industry, Mr. McEwen, said

today. 1

Two major motor vehicle manufacturers would exhibit their

most popular Australian models, he said. .

Mr. McEwen said more than 80 manufacturers and exporters

would promote their products in the 13,500 square feet Australian

Pavilion - the largest yet erected by Australia at an overseas

Trade Fair. Applications for display space in the pavilion had


Products to be exhibited would include canned foods,

wines, dairy foods, textiles and fashion garments, medical

equipment, jewellery, coffee, cocoa and leather goods.

The promotion was being organised by the Department of

Trade and Industry. The Japan display designers’ award for the

best foreign pavilion at this year's International Trade Fair in

Osaka was awarded to the Australian pavilion.

The Tokyo Trade Fair, from April 16 to May 6, 1965, was expected to attract about tv/o and a quarter million visitors,

including many thousands of buyers from other countries.

Mr. McEwen said the Japanese market was developing .

rapidly and now offered scope for a much wider variety of products

than a few years ago. 'Many exporters were building worthwhile

markets in Japan while others were following up good prospects

uncovered by earlier promotions.

The Australian Pavilion at the Tokyo Trade Fair would

be well-supported by an organised publicity and advertising

campaign aimed at Japanese buyers.

Canberra, A.C.T.

4th November, 1964.

90/64 T