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Major export drive on South American market begins Saturday



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COMM Oil WEALTH PARLIAMENTARY LIBRARY

FOR PRESS 1 05 7

MAJOR EXPORT DRIVE ON SOUTH AMERICAN MARKET BEGINS

SATURDAY

( S t a t e m e n t b y t h e A c t i n g M i n i s t e r f o r T r a d e

and I n d u s t r y , Mr. P a u l H a s l u c k )

The f i r s t l a r g e - s c a l e p r o m o t i o n b y A u s t r a l i a n e x p o r t e r s

i n t h e S o u t h A m e r i c a n m a r k e t w o u l d b e g i n t o m o r r o w w i t h t h e o p e n i n g

o f t h e P a c i f i c I n t e r n a t i o n a l T r a d e F a i r i n L ima, t h e A c t i n g

M i n i s t e r f o r T r a d e a nd I n d u s t r y , Mr. P a u l H a s l u c k , s a i d t o d a y .

One h u n d r e d a nd f o r t y - f o u r e x p o r t e r s w e r e p a r t i c i p a t i n g

i n t h e p r o m o t i o n - t h e l a r g e s t number y e t t o e x h i b i t t h e i r .

p r o d u c t s a t a n o v e r s e a s T r a d e F a i r . ( '

A w i d e r a n g e o f s e c o n d a r y a nd p r i m a r y i n d u s t r y p r o d u c t s

w o u l d be on show i n t h e 1 0 , 0 0 0 s q u a r e f e e t A u s t r a l i a n P a v i l i o n .

A g r i c u l t u r a l m a c h i n e r y w o u l d be e x h i b i t e d i n a n a d j a c e n t 5 , 0 0 0

s q u a r e f e e t o u t d o o r d i s p l a y a r e a .

Mr. H a s l u c k s a i d t h e F a i r w o u l d c o n t i n u e u n t i l November

1 4 . I t was h e l d e v e r y t w o y e a r s and a t t r a c t e d many t h o u s a n d s o f

b u y e r s f r o m a l l p a r t s o f S o u t h A m e r i c a . A u s t r a l i a was one o f

27 c o u n t r i e s w i t h n a t i o n a l p a v i l i o n s .

The A u s t r a l i a n p r o m o t i o n was b e i n g s u p p o r t e d b y a

w i d e - s p r e a d a d v e r t i s i n g and p u b l i c i t y c a m p a i g n t h r o u g h o u t S o u t h

A m e r i c a , i n c l u d i n g s p e c i a l s u p p l e m e n t s i n f i v e l e a d i n g d a i l y

n e w s p a p e r s , i n P e r u , C h i l e a nd E c u a d o r .

I t h a d b e e n o r g a n i s e d b y t h e D e p a r t m e n t o f T r a d e and

I n d u s t r y w h i c h h a d a r r a n g e d i n t h e p a v i l i o n a p r e s t i g e d i s p l a y

i l l u s t r a t i n g a s p e c t s o f A u s t r a l i a ' s i n d u s t r i a l g r o w t h a nd

d e v e l o p m e n t .

A u s t r a l i a n e x p o r t s , t o West C o a s t c o u n t r i e s o f S o u t h

A m e r i c a h a d p r o g r e s s i v e l y i n c r e a s e d i n r e c e n t y e a r s , a n d t h e

p a r t i c i p a t i o n b y 144 A u s t r a l i a n f i r m s i n t h e f a i r sh owed t h e

g r o w i n g i n t e r e s t o f A u s t r a l i a n e x p o r t e r s i n t h e m a r k e t o f S o u t h

A m e r i c a , Mr. H a s l u c k a d d e d .

7 4 / 6 5 7 D e p a r t m e n t o f T r a d e & I n d u s t r y , C a n b e r r a . A . C . T .

2 9 t h O c t o b e r , 1 965