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Australian display popular at Canadian National Exhibition



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FOR PRESS No, 72b

AUSTRALIAN DISPLAY POPULAR a T CANADIAN NATIONAL EXHIBITION.

(Statement by the Deputy Prime Minister and Minister for Trade, Mr, J, McEwcn)

Response to the Australian pavilion at this year's

Canadian National Exhibition in Toronto has been r.iost gratifying,

the Minister for Trade, Mr, J, MeEwen, said today.

First reports on the public reaction to the display

had indicated a growing appreciation and recognition of Australian

goods. The Australian Trade Commissioner at the pavilion had

received trade enquiries within an hour of the pavilion being

opened, · Mr. MeΞwen said the Australian pavilion, a combined effort

by the Government and Primary and manufacturing industry exporters,

had become an important shop window for Australian products in

North America,

Australia is one of the oldest exhibitors at the Canad­

ian National Exhibition, the largest annual trade fair in the world.

Mr, McEwcn said the Australian pavilion included a large

display and tasting bar for Australian foods which were already

selling in Canadian stores. ,

This year, the Australian Trade Commissioner had found

that Australian products had become so well known on the local

market that it was not necessary to distribute lists showing where

they could be bought.

At a preview of the Australian display an audience of

business representatives was shown a parade of Australian fashion

garments. This was the first Australian fashion parade to be held

in Canada. Australia's pavilion, designed to give an impression of

sunshine and spaciousness also tolls the story of manufacturing

development, investment opportunities and tourist attractions.

Canberra. September ,6th, 1959·

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