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Australian exports of Oranges to France



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FOR PRESS 7 33

AUSTIAL-IAN EXPORTS OF ORANGES TO FRANCE ■

■(S t a t e m e n t by t h e D e p u ty Prim e M i n i s t e r and M i n i s t e r

f o r T r a d e and I n d u s t r y , Mr. J . MeΞwen)

Good p r o s p e c t s f o r t h e s a l e o f A u s t r a l i a n o r a n g e s

t o F r a n c e were r e p o r t e d t o d a y by t h e Deputy Prim e M i n i s t e r

and M i n i s t e r f o r T r a d e an d I n d u s t r y , Mr. McEwen. The f i r s t

s h i p m e n t s i n 1965 a r r i v e d r e c e n t l y i n M a r s e i l l e s and were

v e r y f a v o u r a b l y r e c e i v e d by F r e n c h i m p o r t e r s . .

Mr. McEwen s a i d t h a t t h e i n t e r e s t i n A u s t r a l i a n ■

o r a n g e s b e i n g shown- by F r a n c e was m o st enc< •"-’a g i n g .

F o l l o w i n g a t r i a l s h i p m e n t i n 1964, o r d e r s w ere p l a c e d by-

F r e n c h i m p o r t e r s t h i s y e a r f o r o v e r 1 0 0 , 0 0 0 c a s e s o f - n a v e l s .

U n f o r t u n a t e l y , i n t h e s h o r t t i m e a v a i l a b l e , s h i p p i n g s p a c e

c o u l d n o t be fou n d f o r t h e f u l l q u a n t i t y o r d e r e d . ' N e v e r t h e ­

l e s s , o v e r 5 0 , 0 0 0 c a s e s of n a v e l s were b e i n g e x p o r t e d t o

F r a n c e , m a i n l y d u r i n g J u n e and J u l y , a n d l a t e r i n t h e y e a r

n e a r l y 1 0 0 , 0 0 0 c a s e s of v a l e n c i a s would be s h i p p e d . A s m a l l

q u a n t i t y of g r a p e f r u i t had a l s o b e e n s o l d . T hes e s h i p m e n t s ,

w h ic h came f r o m t h e Murray R i v e r a r e a s o f V i c t o r i a and

S o u t h A u s t r a l i a , were e s t i m a t e d t o be w o r t h a b o u t £ 2 0 0 , 0 0 0 .

Mr. McEwen s a i d t h a t t h e d e v e l o p i n g t r a d e i n

c i t r u s f r u i t was a n o t h e r d e m o n s t r a t i o n of t h e g r o w i n g a w a r e ­

n e s s i n F r a n c e of A u s t r a l i a a s a s o u r c e of s u p p l y f o r f o o d ­

s t u f f s . A l r e a d y A u s t r a l i a n e x p o r t e r s h ave s e c u r e d a v a l u a b l e

s h a r e o f t h e F r e n c h m a r k e t f o r p e a r s a n d s e a f o o d s . I n

1 9 6 3 / 6 4 , e x p o r t s of s e a f o o d s t o F r a n c e t o t a l l e d £ 8 8 4 , 0 0 0 an d

p e a r s £ 2 8 0 , 0 0 0 . ■ . . .

- 2-

T h e D e p a r t m e n t o f T r a d e a n d . I n d u s t r y h a d

o r g a n i s e d a n e x t e n s i v e p u b l i c i t y c a m p a i g n f o r A u s t r a l i a n

p e a r s i n F r a n c e , v n i i c h h a d u n d o u b t e d l y s t i m u l a t e d F r e n c h

i m p o r t e r s i n t e r e s t i n A u s t r a l i a a s a s o u r c e o f s u p p l y f o r

o r a n g e s a s w e l l . T h i s y e a r t h e p u b l i c i t y c a m p a i g n w o u l d

b e e x t e n d e d t o i n c l u d e c i t r u s f r u i t . M r . Mc Dv v e n s a i d t h a t i t

w a s c o n f i d e n t l y e x p e c t e d t h a t · , w i t h a p p r o p r i a t e p r o m o t i o n a l -

s u p p o r t , t h e F r e n c h m a r k e t w o u l d c o n t i n u e t o d e v e l o p a s a

v a l u a b l e o u t l e t f o r t h e s e A u s t r a l i a n f o o d s t u f f s . '

2 5 s t J u l y , 1 9 6 5 .

D e p a r t m e n t o f - T r a d e ά I n d u s t r y ,

CANB E R R A. A . C . T .

5 1 / 6 5 T