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Campaign fine - if only government can deliver



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P A R L I A M E N T O F A U S T R A L I A

m o u s e : o f r e p r e s e n t a t i v e s

COMMONWEALTH PARLIAMENT OFFICES

COMMONWEALTH GOVERNMENT CENTRE CHIFIEY SQUARE SYDNEY. N.3.W . 2 0 0 0 '

TEL 221 2700

MEDIA STATEMENT BY PETER SHACK SHADOW MINISTER FOR EDUCATION ยง YOUTH AFFAIRS

CAMPAIGN FINE - IF ONLY GOVERNMENT CAN DELIVER

The Government runs the risk of creating unmeetable ^ expectations in its premature Priority One publicity campaign, * Peter Shack, Opposition Spokesman on Education and Youth Affairs, said today.

He said that the promotional rock clips and concert would need to be backed up by more action if young Australians are to be convinced that they are really the Government’s number one priority.

"The Prime Minister should not assume that young people will naively swallow the Priority One publicity line.

'Young people see through hype more quickly than any other part of the Australian community. ' " ' =e=r"

"By contrasting exactly what the Government is suggestively associating with Priority One through the campaign, and what it is actually delivering in policy terms under that banner, the Government runs the risk of further alienating young people already cynical about politicians and their promises."

Mr. Shack said that the Coalition recognised the Government's right to mount the campaign so that young people can be made aware of the program, but predicted that it would be quickly dismissed by them as slick propaganda unless more was done to achieve its stated objectives.

He said that advertisements in the national press on the weekend offering traineeships in the Commonwealth Public Service made the centrepiece of Priority One look like a joke.

"The traineeship component of Priority One is so bogged down in disagreement that the Government even had to admit in the advertisements that it couldn't tell trainees exactly how much they would be paid.

"The Government is running a huge risk by trying to beat up expectations amongst young people without yet having the programs to meet their resulting demands fully operational.

"It may find it a damagingly counter-productive exercise, particularly if the Priority One traineeships fail to materialise in any great number." ,

2nd December, 1985 Contact: (09) 364 5554, 364 2775