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Visitor and wine interpretation centre a real "bottler"



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Media Release http://www.dist.gov.au/mediay98-97.html

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Joint Statement The Hon. John Moore M inister for Industry, Science and Tourism

Neil Andrew Member for W akefield

Monday 14 April 1997 (98/97)

VISITOR AND WINE INTERPRETATION CENTRE A REAL “BOTTLER”

A visitor centre in the heart of the Barossa has been highlighted as an excellent example of how to successfully manage tourism in regional areas.

The Barossa Visitor and Wine Interpretation Centre features in a new publication, Developing Tourism: Projects in Profile, released today by the Federal Minister for Industry, Science and Tourism, John Moore.

Developing Tourism describes 21 federally funded tourism development initiatives which promote ecologically sustainable tourism, while encouraging the growth of tourism in regional Australia.

“These projects have helped to develop tourism in areas outside of our major metropolitan centres and international tourist gateways, creating jobs in regional Australia,” Mr Moore said.

“In this case, the Barossa Wine and Tourism Association received a $400 000 grant to develop a visitor and wine interpretation centre at Tununda in the Barossa to promote wine, viticulture and tourism in the region.”

The centre, which was opened by the Minister, incorporates a visitor information area, theatrette, and a wine interpretation and display area that includes an architectural model of a working winery.

Mr Andrew said that the demand for this kind of tourism experience from both domestic and international visitors had, until the establishment of this centre, always exceeded supply.

“The new centre means that tourism operators and vignerons are now able to meet the growing demand for increasingly sophisticated information on the regions’ two most important industries - wine and tourism,” he said.

“Wine and tourism are well matched and the Barossa Visitor and Wine Interpretation Centre is a tourist attraction in its own right.

“The centre is a home for wine tourism in the Barossa — I expect that it will draw around 25 000 visitors in its first year of operation.”

Mr Moore said that over the last decade export earnings from tourism had increased dramatically, now rivalling those of Australia’s traditional export industries such as mining and agriculture.

“This is largely due to the appeal of our unique and relatively undisturbed natural environment, and to the diversity of tourist experiences available right across the country.

“The Federal Government is keen to ensure that the tourism industry develops in a responsible and sustainable manner so that future generations of domestic and international tourists can enjoy our remarkable natural assets, and so that regional and mral Australia can share in the economic and social benefits of tourism.

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Media Release http://www.dist.gov.au/mediay98-97.html

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“The projects described in this publication are the way of the future for tourism development - 1 hope they will provide some inspiration for others in the industry.”

Contact:

Cheryl Cartwright Minister Moore’s Office (06) 277 7580

Barry Salter Barossa Wine and Tourism Association (08) 8563 0600

Neil Andrew MP Member for Wakefield (08) 8523 0555

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Developing Tourism: Projects in Profile was produced by the Office of National Tourism. Copies are available by phoning (06) 279 7222 or 1800 804 465 (free call).

Four other South Australian projects are featured in the publication. These are: Angatja Atal tourist camp in the Mann Ranges, the Australian Arid Lands Botanical Gardens at Port Augusta, the Bat Interpretation and Education Program at Narracoorte, and the Visitor Centre at Seal Bay.

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