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More Australian tourists are seeing their own country

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The Hon. John Moore, MP Minister for Industry, Science and Tourism

M e d i a


Under embargo until Thursday, 29 May 1997 166/97


The Federal Minister for Tourism, John Moore, has welcomed a report which shows a marked jump in domestic tourism activity.

The Bureau of Tourism Research’s latest Domestic Tourism Monitor, released today, reports a 7.7 per cent increase in the number of trips taken by Australians within Australia in the year ending September 1996 compared with the same period in 1995.

The number of nights Australians stayed away from home was up by 2.8 per cent on the previous year’s figures.

“This is particularly good news for the tourism industry, given that Australians travelling within Australia account for 75 per cent of all visitor nights and visitor expenditure,” Mr Moore said.

“While the massive increase in international tourism has been attracing headlines, domestic tourism remains the backbone of the industry and it is pleasing to see such a strong result.”

Mr Moore said the increase in domestic tourism was a result of Australia’s positive economic outlook.

“The tourism industry is reaping the benefit of the Government’s economic strategy, creating growth in the industry, leading to even more jobs in this important sector of our economy.”

The report shows that the main growth was in travel to visit friends and relatives, up by 8.3 per cent, followed by holiday travel, up by 7.7 per cent.

“The effects of this rise in holiday travel will be felt right across the industry, from tour operators to restaurateurs, and in regional areas as well a major metropolitan centres,” Mr Moore said.

Contact: Cheryl Cartwright John Skene

CMR632 Minister Moore’s Office Bureau of Tourism Research

(06) 277 7580 (06) 279 7167

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