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1996 tourism figures "Encouraging"

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The Hon. John Moore, MP Minister for Industry, Science and Tourism

M e d i a


Monday, 11 August 1997 264/97


The results of the International Visitor Survey for the December 1996 quarter provide an encouraging picture of inbound tourism in Australia, the Federal Minister for Tourism, John Moore, said today.

The data, released today, shows that 3,829,800 visitors aged 15 years and over spent 90.6 million nights in Australia during the 12 months to December. This represents a 12 per cent increase in visitors and a 13 per cent increase in visitor nights over 1995.

“The economic significance of tourism is being increasingly recognised,*’ Mr Moore said. "As an export earner and job creator, the tourism industry is a high-ranking performer with tremendous potential.”

The Minister said the Government was committed to working with the tourism industry to further develop its potential.

“We are committed to increasing Australia’s competitiveness as an international tourist destination and the news that 1996 was another important year for inbound tourism should be welcomed.

“In 1996 more tourists from all of Australia’s traditional markets visited our shores. O f these markets, growth in the number of visitors from New Zealand - 24 per cent - was the largest rate of increase.”

International arrivals from other major markets included Korea which grew by 35 per cent to 216,200 visitors, Malaysia grew by 25 per cent to 118,200, Indonesia by 21 per cent to 129,900, and Hong Kong by 17 per cent to 137,600. Spending by international visitors in 1996 grew by 12 per cent over the previous year, reaching a record $7.4 billion.

The IVS shows that 3.5 million international tourists visited a restaurant, up by 14 per cent on 1995; nearly 450,000 attended concerts or other performing arts activities, up by 31 per cent; and 390,400 visited a winery, up by 27 per cent.

“Today’s figures show that, beyond our traditional tourist attractions, our other world-class industries, such as the wine industry and the arts, are also encouraging people to visit Australia,” Mr Moore said.

Contact: Cheryl Cartwright Peter Robins

CMR743 Minister Moore’s Office Bureau of Tourism Research

(06)277 7580 (06) 279 7167

Copies of the International Visitor Survey December Quarter 1996 are available from the Bureau of Tourism Research, phone (06) 279 7179.