Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
Campaign launch boosts awareness of heavy vehicles



Download PDFDownload PDF

Mb Bob Brown Minister for Land t ransport

EMBARGOED: NOT FOR BROADCAST OR PUBLICATION BEFORE 11AM 27 NOVEMBER 1991 356/91 27 November 1991 CAMPAIGN LAUNCH BOOSTS AWARENESS OF HEAVY VEHICLES

A Road Transport Industry Forum campaign aimed at reducing heavy vehicle accidents was launched in Canberra today by Federal Land Transport Minister, Bob Brown.

Speaking at the launch of 'Australian Road Transport: Turning the Corner', Mr Brown said the campaign reflected a growing maturity and commitment to self-regulation by the road transport industry.

'It also demonstrates an acceptance by the industry of the efforts of the Road Transport Industry Forum1, Mr Brown said.

'Campaign activities include further development of a national accreditation scheme; the continuation of the 'Forum on the Roa d ' around-Australia tours to communicate directly with operators; shopping centre displays; and national distribution of the road safety booklet Road Wise. '

Mr Brown said the Federal Government had invested more than $600,000 in a heavy vehicle awareness program in partnership with the New South Wales Roads and Traffic Authority and the Forum.

'This has included radio, television and billboard advertisements to give motorists practical advice on how to share the road with heavy vehicles', Mr Brown said.

'Each year road trauma costs Australia $6,000 million. The Australian Road Research Board estimates that heavy vehicle crashes cost about $500 million a year.

'Between 2,000 and 2,500 people are killed or injured each year in truck and bus crashes.

'Research shows that trucks are responsible in about 32 per cent of truck-car fatal crashes. Educating the public about how to share the road safely with trucks is an important part of improving the road safety record of heavy vehicles.

'I urge the industry and those associated with it to give the Forum's initiatives their full support.' ******* Media contact: Brian Hill 06 277 7440 Memo News Editors/Chiefs of Staff:

The launch of 'Australian Road Transport: Turniittj1 i'He Corner' will take place at 11am today at Stage 88, Commonwealth Park, Canberra (near Regatta Point).

C O ;/i M O MW'EAi-T H

PA RLIA M EN TARY LIBRARY M iC A H

MEDI A RELEASE MEDIA RELEASE MEDIA RELEASE MEDIA RELEASE MEDIA RELEASE MEDIA