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NIES helping firms to become internationally competitive

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The National Industry Extension Service (NIES) is helping many Australian companies to become internationally competitive, according to the Minister for Small Business and Customs, Mr David Beddall.

He said NIES had provided more than 1600 consultancies to Australian firms during 1989-90. It also had developed with Austrade a new program to help companies decide whether they were ready to export and, if so, to develop an export plan.

Mr Beddall was speaking at Parliament House today at the

launching of a report by NIES covering its operations for the 18 months to mid-1990.

NIES was established five years ago as a major Commonwealth, State and Territory initiative to help improve the efficiency of Australian manufacturers, thereby increasing their competitiveness in international markets.

'We aim to assist Australian enterprises to attain and sustain international competitiveness through focusing our activities on enterprise improvement. We will achieve this by effectively developing networks and information and advisory services,' the Minister said. ■

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Notable achievements for NIES during 1989-90 included:

- The development of a new 'How To' model for introducing Total Quality Management (TQM) into firms and the training and licensing of 150 consultants. More than 30 firms are now implementing the NIES TQM model.

- The release of an enhanced version of the strategic planning model, World Competitive Manufacturing (WCM). This has been adopted by more than 500 manufacturers and up to 200 other firms.

- The participation of 54 companies in the Contribution of Labour program that provides advice on human resource improvements.

- Commonwealth and State Government agreement to extend NIES until 1995.

- The establishment of a new NIES Advisory Board to identify future directions for NIES and to advise Australian Industry and Technology Council Ministers.


Mike Wilson (06) 276 1676 (W) (06) 231 4216 (H)

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Speech Notes t Launch of the NIBS Report

Mural Hall, Parliament House. Thursday 14 March.


NIES is frequently described as a prime (some might say unique) example of Commonwealth, State and Territory co-operation. I believe this to be so. When I meet with industry, and my colleagues in this place and others, I hear very positive comments about NIES and the network.

There is very high degree of co-operation between governments in such a useful venture. Staff in the network have high morale and a real sense of contribution to Australian industry.

As Minister for Small Business and Customs I am proud to have responsibility for the operation of NIES.

The NIES charter is to target specifically small and medium firms.

This means that NIES is addressing the needs of a high proportion of Australia's firms. Most n i b s clients are exporting, replacing imports, or supplying firms which are involved in these activities. As a result our competitiveness

as a nation is enhanced.

There is no doubt that in this respect Australia is in step with the rest of the world with regard to enterprise improvement.

During my recent discussions in Europe, I was struck by the strong and visible commitment to enterprise development and SME programs in particular, in the UK, France and the EC.

I believe that the NIES network is the equal of anything I saw. Our policies in relation to SME's are at least equal to theirs,

Where we differ is in the priority and funding given to SME development programs.

I would like to think this is beginning to change.

I have sat myself the challenge of achieving strong support in government and the sector for the ambitious program for small and medium enterprise development announced in Tuesday's industry statement.

The rest of the world will not stand still while the Australian economy restructures.

The announced tariff cuts will expose Australian firms to more international competition.

in this restructuring process NIES' role is a very important one. it helps firms adjust to these pressures and position themselves to take advantage of the opportunities that these changes will generate.

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The Prime Minister reaffirmed that the keys to growth and prosperity lie in building long term competitive advantage based on innovation and skills.

John Button made particular reference to the quality and design being key determinants of competitive advantage. Both are areas in which NIBS is particularly active.

The Government reaffirmed its commitment to help firms acquire skills in these areas particularly through NIBS. NIBS activities are therefore vital to the improvement of this country'a productive capacity.

The 1989-90 NIBS Report describes the 'front line' work by each of the States and Territories int

working with client enterprises to identify their needs;

delivering NIBS services;

conducting seminars and workshops;

and providing a range of advisory services to industry.

It also outlines Commonwealth NIBS achievements such asi

developing Total Quality Management and preparing export plan programs;

helping to introduce pilot programs such as that for enterprise networking - a major interest of mine.

The NIKS report also highlights case studies. These ere probably the best testament to the value of the NIBS program.

I look forward to the opportunity to talk to the company executives here today about your experiences with NlES.

The Report also makes mention of the establishment of the NIBS Advisory Board as the peak advisory body for the NIBS program. The Board has representatives of both the public and private sectors and is chaired by Graham Kraehe, managing director of

Pacific BBA Limited.

The advisory board will focus on future strategy directions for NIBS enterprise improvement activities. This is a key issue for tomorrow's meeting.

I have great confidence in the abilities and expertise already evident in the board's membership. I am confident that NIBS will go on to provide even greater levels of enterprise improvement in the coming years under its guidance and


Thank you for joining me this evening to officially launch the NIBS Report.

I look forward to a continuing close association with NIBS in the future.

If you would like assistance in lifting the international competitiveness of your business, contact your nearest NIES office:

NEW SOUTH WALES 1 Fitzwilliam Street PARRAMATTA NSW 2150 PH:(02) 685 2111

FAX:(02) 635 3942

VICTORIA Small Business Development Corporation 100 Exhibition Street MELBOURNE VIC 3000 PH:(03) 6553300

FAX:(03) 650 2832

QUEENSLAND 80 Albert Street BRISBANE OLD 4000 PH:(07) 2341400

FAX:(07) 2341399

SOUTH AUSTRALIA SA Centre for Manufacturing Manufacturing Park 853 Port Road W00DVILLESA5011

PH:(08) 3481528 FAX:(08) 3471033

WESTERN AUSTRALIA 8th Floor 170 St George’s Terrace PERTH WA 6000

PH:(09) 481 2525 FAX:(09) 327 5542

TASMANIA 2nd Floor 149 Macquarie Street HOBART TAS 7000

PH:(002) 20 6756 FAX:(002) 23 6305

NORTHERN TERRITORY 4th Floor Harbour View Plaza Cnr. McMInn Street &

Frances Bay Drive DARWIN NT 0801 PH:(089) 89 4294 FAX:(089) 89 4382

EXECUTIVE'S FAX (089) 81 1240

AUSTRALIAN CAPITAL TERRITORY Level 9, CBS Tower Cnr. Bunda & Akuna Streets

CANBERRA ACT 2601 PH:(06) 274 3845 FAX:(06) 2743850






n today’s world a successful business means being able to compete internationally. The National Industry Extension Service (NIES) can help you achieve this goal. NIES can help you employ expert consultants, to assist your

business to attain world class status in its operations.

NIES is a joint Federal, State and Territory network of business, information and advisory services. NIES has offices in all capital cities and in some regional centres. The services provided are designed to improve the internal efficiency of Australian enterprises- thereby

increasing their competitiveness on international markets. Subsidies are available to targeted firms in the traded goods and services sectors for many NIES services.

To achieve international competitiveness, NIES encourages and helps you to undertake: Diagnosis- to identify your strengths, weaknesses, opportunities and threats.

Planning - t o prepare longer term strategic and business plans. Implementation- in depth assistance through a range of specific support services.

Monitoring - t o review performance.

Contribution of Labour (COL): The COL program provides you with advice on the human resource implications and needs of your operations or proposed operational

changes. A specialist facilitator is available in most NIES offices.

Preparing an Export Plan (PEP): A specific “ How To” program designed to help you examine whether you are ready for export and to assist you to develop a practical export

marketing plan, which integrates your export activity into the business plan.

Sectoral Programs: Governments sometimes use the NIES network to target particular industry sectors to assist them implement strategies to enhance their

international competitiveness. The sectors may have particularly good export prospects or need assistance with structural adjustment. Usually the assistance will be for activities such

as strategic planning, total quality management and human resources management. Your NIES office will know whether your firm may be eligible under a sectoral program.

Integrated Manufacturing (IM) Program: The networking of non-competing manufacturers into ‘clubs’ or user groups to access and share information on how to

introduce integrated manufacturing into your company.

In addition, a range of other services, e.g. Just-in-Time (JIT), Value Added Manufacturing (VAM), Manufacturing Resources Planning (MRP- Ι ) etc. are accessible through the NIES


C re a tin g "World C om petitive E n te rp ris e s

T■ he essential core services provided to help you achieve enterprise improvement are:Diagnostic:Helps you to examine how your business operates. The diagnostic is confined to providing information on your business mission; strengths, weaknesses, opportunities and threats; and making recommendations for further action.World Competitive Manufacturing (WCM):WCM is a structured strategic planning methodology which assists you to:□ determine your Sustainable Competitive Advantage (SCA) - how you will beat the competition;□ analyse the five strategic functions of your business: marketing, manufacturing, innovation, human resources and finance to determine... where you are N O W ... WHERE you want to go and... a framework for HOW TO get there; and□ develop a consistent set of decisions across all functional areas. Business Planning:

A detailed, time-based plan of action. It is based on your strategic plan and provides a balanced framework across all key functional areas of the business for the shorter term, day to day

decisions you have to make.

Total Quality Management (TQM): A “ How To" approach to assist implementation of TQM within your enterprise is available through the NIES Network in each State and Territory.

Consultants have been trained and licensed to deliver the approach which can be tailored to your individual needs, regardless of size, industry sector, state of development, or

current “culture” .


Design: NIES is helping enterprises to use design as a strategic competitive tool. It does this through the use of specialist design consultants working closely with companies to realise their strategic goals. In addition, NIES sponsors the Australian Academy of Design. Product Innovation: To assist enterprises better manage product development, NIES has produced “ Competing through Product Innovation” , a do-it-yourself manual which provides hands-on tools in the areas of strategic product planning, idea generation and screening, the product development process and marketing of


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