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Enterprise networks give firms "critical mass"



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I

MINISTER FOR

SMALL BUSINESS

iX

AND CUSTOMS THE HON. DAVID BEDDALL j COMMONWEALTH | PARLIAMENTARY LIBRARY

I MICAH

FOR IMMEDIATE RELEASE MONDAY 22 APRIL 1991 39/91

ENTERPRISE NETWORKS GIVE FIRMS "CRITICAL MASS"

The Federal Minister for Small Business and Customs, Mr David Beddall, today in Melbourne opened the first in a serie^s of

•Australian Manufacturing Council (AMG) seminars titled » "Networking: Our Way to Competitiveness". ·

The purpose of this series of AMC seminars is to raise the awareness in the business community of the opportunities, experiences.and assistance available to firms from .networking. - .

The Minister also announced details of the National Industry Enterprise Service's (NIES) Enterprise Network Pilot Program. .

"The NIES Enterprise Network Program will link complementary small firms to enable them to build the 'critical mass'

needed by them to become internationally competitive," Mr Beddall said. ■ ·

' "Small firms often lack the size, resource’ s, skills, access

-to markets, or .service capacities needed to win international

markets. " ' · ' ' ’ ‘ . · . . . .

"The Program seeks to help overcome such barriers by forming

• networks and joint ventures between complementary enterprises

so that they can build a sustainable competitive advantage in

world nMMfcSTRY OF INDUSTRY, TECHNOLOGY AND COMMERCE

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\ »

The networks formed under the Program include:

- a regional network of complementary fine foods producers

who instead of individually having to respond to orders are

now using their network to target the international gourmet

market with a total food package.

- a national network of research, manufacturer, supplier, ,

marketing, service, training and support firms· who, through

the new network entity, are commercialising and adding value

to' a sequence of world leading medical technologies. This

network strategy should help ensure that the clever country

becomes a world player and benefits from its intellectual

property potential rather than repeating past failures.

- a furniture industry network combining the capabilities of

regional material suppliers, processors, manufacturers and

marketers to seek to realise the potential of our unique

materials and develop a world competitive product range and

supply capacity. . ,

' - networks to identify and realise options for translating

world class precompetitive research into a range of

commercial products and ensure their successful global

commercialisation and marketing.

- networks of complementary professional service providers

who can use the network entity to better service

international market opportunities, particularly in Asia by

means of a collective shopfront, referral processes and the

capacity to speedily tailor comprehensive group response to

client needs. ■ ·

. "The Program will' assis.t Self-selected firms.Lto co-ordinate

networks, explore market "opportunities, develop strategies

for winning at both the individual enterprise and the group

level, establish relationship structures, and access

specialist services. .

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Mr Beddall said that· the Program would also document .effective network models( critical success factors, and · optimum network, support mechanisms, and make them available to service the demand for assistance with network

strategies." · . '

"Through NIBS, the Government will continue to work with firms, industry associations and other business organisations to assist them to use network concepts to compete internationally," Mr Beddall said. .

.CANBERRA Contact

• * Minister's Office

. John Mcllwain

(06) 277 7080

’ DITAC-NIES

Walter Jehne

. (06) 276 1656