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Business tourism on the rise.



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Media Release The Hon Fran Bailey, MP

22 May 2006

BUSINESS TOURISM ON THE RISE Business tourism is on the rise with the number of business tourists to Australia increasing by 14 per cent in 2005, a recent analysis of the latest ABS figures released today by the Australian Government reveals.

In 2005, 735,400 business tourists arrived in Australia, an increase of 89,900 or 14 per cent on 2004. Key results include:

z Canada (13,100), up 17 per cent

z China (66,100), up 20 per cent

z Germany (15,500),up 13 per cent

z India (17,300), up 40 per cent

z United States (93,500) up 11 per cent

"Business tourism gives Australia maximum bang for the buck. Thousands of business tourists descend on Australia each year, spend up big attending conferences then visiting regional Australia for a few days rest," Fran Bailey, Minister for Small Business and Tourism, said today.

Business tourism is worth $17 billion to the Australian economy. It is a high value niche sector of the tourism industry, earning Australia big dollars.

"A major part of the success of the sector is the hard work and entrepreneurial flair of individual tourism operators, especially those operators specialising in business events. But as good as the results are for 2005, we think we can do even better," Fran Bailey said.

The Australian Government has established Tourism Events Australia to tactically market Australia overseas as a business tourism destination.

"At the start of this year, we engaged about 5,000 Australian expatriates working in Fortune 500 companies to be Ambassadors for Australian business tourism," Fran Bailey said.

"By working with our best assets, people who know and love Australia, we can promote Australia and reap big returns. Tourism Australia has rightly recognised that these key individuals provide an extraordinary opportunity to take the message of Australia into the heart of key businesses."