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'Digital rights guide' to clarify copyright protection for multimedia product.



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Digital Rights Guide to clarify copyright protection for multimedia product

A comprehensive online Digital Rights Management Guide to help multimedia creators and developers secure and profit from intellectual property used on the Internet was launched today by the Minister for Communications, Information Technology and the Arts, Senator Richard Alston.

The Government's Digital Agenda reforms to the Copyright Act 1968 provided copyright owners with the tools they need to protect and commercially exploit their intellectual property in the digital age. Tough new enforcement measures were also introduced to help copyright owners combat online piracy.

The new Guide has the potential to reduce much of the time and effort currently spent in negotiations between copyright owners and users on management of online issues.

An appropriate digital rights management system will assist creators, producers and traders to manage their works in the digital age.

The Guide provides practical advice for those seeking an appropriate digital rights management system and also explains the complex copyright issues which arise in the delivery of digital content.

The Australian case studies illustrate a number of examples of digital rights management designed to inform and assist users of the Guide.

There are a wide range of systems and services used for the description, identification, protection, monitoring and tracking of all forms of digital material over the life of such material.

The Guide looks at various technologies ranging from a simple in-house rights register to more complex systems incorporating payment options and access, while also emphasising the ability of an individual business to develop a system that meets its unique requirements.

The Digital Rights Management Guide delivers on the Government's commitment to support the development of innovative Digital Rights Management solutions and promote the development of Australia's highly skilled and innovative multimedia creators and developers.

The Department of Communications, Information Technology and the Arts (DCITA) engaged the Australian Interactive Multimedia Industry Association (AIMIA) to prepare the Guide with support from IPR Systems (a digital rights management company), SecureNet (a consultancy firm with expertise in digital security), Gilbert and Tobin (intellectual property lawyers) and Donna Parkes (design).

The Guide is available online at www.dcita.gov.au/drm

Media contact: Simon Troeth 02 6277 7480 or 0439 425 373 Website: www.richardalston.dcita.gov.au

77/03 5 June 2003