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Singapore pork breaks $50 million.



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MEDIA RELEASE AUSTRALIAN MINISTER FOR TRADE

MARK VAILE

MVT16/2000 March 9, 2000

Singapore Pork Breaks $50 Million

Trade Minister, Mark Vaile, today announced that Australian chilled pork exports to Singapore had risen dramatically to over $50 million from a base of close to nil in less than 12 months, making it Australia's largest and fastest growing market for pig meat.

Mr Vaile said the remarkable achievement had secured Australia's position as one of the major exporters of chilled pork to the region and was the result of close cooperation between Austrade, the Australian pork industry and the Australian Quarantine and Inspection Service (AQIS).

"Strong coordination between the pork industry and government has been vital in establishing this new market in Singapore," Mr Vaile said.

"The industry has responded well by ensuring adequate supplies for this new market, and I'm confident we've established a strong market niche from which to expand."

Mr Vaile said Australia's first opportunity to sell pork to Singapore arose three years ago from negotiations between the Singapore Government and AQIS.

Setting the chronological record straight, Mr Vaile said a trial shipment of chilled Australian pork had been sent to Singapore before the outbreak of the Nipah virus in Malaysia's pig herds.

"From my first-hand experience last year when I was in Singapore to promote Australian pork, I know that Singaporeans have long had a strong preference for fresh-slaughtered pork, so a major promotional campaign was undertaken to win acceptance of Australian chilled pork.

"Thanks to successful negotiations and the subsequent collaboration between Austrade, AQIS, the Singapore Primary Production Department, the Pig Research Development Corporation, and the Victorian Department of Natural Resources and Environment, quality Australian chilled pork is now found in Singapore's hotels, restaurants and supermarkets," Mr Vaile said.

For further information contact: 

Minister's Office - Bruce Mills (02) 6277 7420