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7 days in the Navy in 30 secs.

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THE HON. WARREN SNOWDON MP Minister for Defence Science and Personnel

Thursday, 22 January 2009 007/2008


A new exciting direction in Navy advertising was launched today with the new recruiting advertisement ‘7 Days in the Navy’.

The new campaign aims to promote a career in the Royal Australian Navy through true-to-life shoots captured onboard HMAS Anzac over one week.

Minister for Defence Science and Personnel, the Hon. Warren Snowdon, MP, launched the new ads onboard HMAS Ballarat today.

“This exciting new campaign will address the misconception that a life in the Navy is a lonely existence,” Mr Snowdon said.

“The ad is fast-paced and takes the viewer behind the scenes into the world of the Navy; letting them see what it is really like onboard one of our ships.

“Navy offers more than just great training and jobs, it offers a lifestyle, and this ad reveals the multitude of experiences including the day-to-day tasks, travel and sporting activities a Navy life holds.

“Viewers may be surprised to see what a week in the Navy involves, and this is perhaps one of the reasons the ad is so striking.”

The new campaign commenced on Monday 18 January and will continue to air on television until 1 February.

‘7 days in the Navy’ is a radical change in style and direction for Defence Force recruiting and Navy advertising.

For information about the many exciting Navy careers, visit or call 13 19 01.

Media contacts: Kate Sieper (Warren Snowdon): (02) 6277 7620 or 0488 484 689 Sue Caddaye (Public Affairs Manager DFR): 0420 976 928 Defence Media Liaison: (02) 6265 3343 or 0408 498 664