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Great potential for tourism industry: $20,000 grant for research project



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The Hon. J o h n Moore, MP M inister for Industry, Science and Tourism

M e d i a

Release

12 June 1996 57/96

GREAT POTENTIAL FOR TOURISM INDUSTRY $20,000 GRANT FOR RESEARCH PROJECT

Federal Minister for Industry', Science and Tourism, John Moore, says the tourism industry has enormous potential for growth.

Addressing Tourism Council Australia’s Luncheon in Sydney today, Mr Moore also said it was important to provide the industry with quality research.

“As part of the role of supporting the industry w'ith quality research, I am pleased to announce today a grant of $20,000 to Tourism Council Australia,” he said.

“It will go towards a detailed study into the international competitiveness of Australia’s tourism industry.”

The information provided by the study can contribute to the industry’s efforts to improve yield and better target its promotional expenditure.

Mr Moore said tourism is one of Australia’s key industries with enormous potential for growth.

But it was up to the industry to identify the demand, create the product or service and effectively market Australia.

The Government would do its part by creating a business environment which would generate growth and investment.

Mr Moore said the tourism industry had very diverse interests, but it should speak with a clear and united voice.

“We need to speak with one voice - the Australian tourism industry voice - when promoting Australia overseas,” he said.

“W7hile in recent years we have seen record numbers of tourists coming to Australia, we are sitting on the edge of one of the most interesting and dynamic regions in the world and the competition to attract the tourist dollar is going to become increasingly fierce.

“How well w'e respond to that competition will obviously affect the future success of our industry.

Contact: Cheryl Cartwright

CMR077 Minister’s Office

(06) 277 7580

Further information: Keith Maxted, Dept, of Industry, Science and Tourism,(06) 279 7226

For copies of the speech: Jane Harriss (06) 279 7162