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Call for fresh approach to innovation

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ARC Centre of Excellence for Creative Industries and Innovation

Call for fresh approach to innovation

May 3, 2011 - for immediate release

Leading British and Australian researchers have called for a fundamental change in the way western

governments encourage innovation.

In a controversial new report they argue that, while innovation policy is a major preoccupation of

governments in the UK, Australia and the west generally, it does not work as well as it should because

it fails to address the biggest hurdles faced by innovators.

The report, entited ‘State of Uncertainty’, was written by Hasan Bakhshi, a director at Britain’s National

Endowment for Science, Technology and the Arts (NESTA), Dr Alan Freeman and Dr Jason Potts

from the ARC Centre of Excellence for Creative Industries and Innovation (CCI).

In it, the authors say “The broadest barrier to effective entrepreneurial action that drives innovation

processes, we argue, is good, timely information about relevant opportunities and constraints.”

Innovators are often hampered by not knowing what opportunities may exist for their ideas or what

regulatory and other barriers lie in their path, the team argues.

“Innovation policy would work better, we suggest, if modelled on experimental science and directed to

the task of minimising the uncertainty that entrepreneurs face in the discovery of opportunities and

constraints.... effective innovation policy should work by fostering entrepreneurship in the discovery

and exploitation of opportunities. ”

Despite almost every western government having a large department badged ‘Department of

Innovation’ or ‘Department of Enterprise’, and numerous reviews such as the Dyson Report (UK) and

Cutler Review (Australia) of existing innovation policies in Britain, Australia and other western

countries are still being run largely as an extension of long-established industry policy.

“The problem is that much innovation policy remains rooted in industry policy, and has inherited many

of its presumptions, such as a focus on planning, targets and sectoral programmes,” they say.

‘State of Uncertainty’ proposes a new model of innovation policy that focuses on overcoming the

information problem that envelops and restricts the innovator.

“We challenge the idea, implicit in much existing practice, that governments operate levers that affect

innovation in predictable ways, and argue that innovation policy should

instead be regarded as a process of discovery,” the researchers say.

“This calls for an institutional role we term ‘the experimental state’, where experimental processes are

embedded in publicly supported innovative activity - without constraining the innovators within the

rigid, pre-ordained coordinates of a traditional industrial ‘plan’ or ‘growth strategy’. The authors argue

that there should be less emphasis on tax and spend to support innovation, and more on experimental

development, clusters, demonstration projects and strategic innovation funds.

In this, public activities could be directed at ensuring that private discoveries are documented and

made public to the innovation community, helping to reduce the uncertainty in which the developers of

new ideas and new products now operate.

“Our proposal suggests this is both a more powerful strategy and potentially also a more cost effective

one than the traditional approach. But it will require that innovation policy be introduced, and applied,

in a scientific (learning-focused) rather than political (influence-based) frame of mind.

“Experimentation underpins our modern civilisation; it should be the basis of innovation policy too.”

Such an approach will actually be cheaper for the taxpayer, as well as more helpful to the

entrepreneur or innovator, the team argues.

Their report “State of Uncertainty” is published by NESTA and is available for download at:

More information:

Hasan Bakhshi, NESTA and CCI, +44 7876 743142 (NB: Pls call in UK daytime)

Dr Jason Potts, CCI and QUT, ph 0401 651 142

Alan Freeman, CCI, +1 204 452 6408 (NB: pls call during Canadian day time)

Professor Stuart Cunningham, Director CCI, ph 0407 195 304,

Todd Bennet,CCI, ph +61 7 3138 3889

Julian Cribb, CCI media, 0418 639 245