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Seniors encouraged to learn first aid with launch of Home Safe.



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MEDIA RELEASE

 

Bronwyn Bishop MP

Minister for Aged Care

Member for Mackellar

 

BB94/99 

15 November 1999

 

Seniors encouraged to learn first aid with launch of Home Safe

 

Senior Australians have been encouraged to learn first aid at the launch of a new nat ional home safety campaign focusing on health promotion and injury prevention, launched by Minister for Aged Care Bronwyn Bishop in Sydney today.

 

“This important St John Ambulance-International Year of Older Person campaign, supported by $65,000 from the Federal Government, will fulfil a very real need to help Australian seniors gain skills and confidence relating to first aid in the home,” Mrs Bishop said.

 

“Regardless of age, all people should be home safety aware and have an understanding of basic first aid principles. The Home Safe campaign is particularly powerful in imparting this information to seniors because it has been designed to deliver safety awareness messages in an entertaining way.

 

“The campaign focuses on the types of incidents most likely to befall older people, encouraging individuals to alter their environment, put preventive measures in place and/or ensure they are prepared for any incidents that might occur."

 

The campaign comprises four television community service announcements featuring snooker player Eddie Charlton, Sydney restaurateur Doreen Orsatti, musician Lou Casch, and swimmer Barbara Urguhart; and a home safety booklet.

 

“St John Ambulance has developed a very useful information campaign. The use of senior role models in the television advertising is sensitive and attention grabbing, while the booklet, which is written in straightforward language supported by easy-to-follow diagrams, can be referred to again and again,” Mrs Bishop said.

 

Home Safe: A guide to first aid and staying safe at home contains information about emergency resuscitation, and basic first aid for treating shock, chest pain or discomfort, stroke, severe bleeding, fractures, sprains and burns. A list of useful telephone numbers can be found at the back of the booklet.

 

For general first aid information or a copy of the booklet, call St John Ambulance Australia on 1300 360 455.

 

Media Contact:  John Wilson, 0407 437 317, (02) 6277 7280

 

 

dd  1999-11-16  09:25