Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
Bollywood inspires tourists to visit Australia.



Download PDFDownload PDF

Media Release The Hon Fran Bailey, MP

5 December 2005

BOLLYWOOD INSPIRES TOURISTS TO VISIT AUSTRALIA

05/561

Stunning Australian scenery viewed in the cinema by millions of Indians has inspired new interest in Australian tourism, with the latest tourism figures from India showing a 29 per cent increase in the month of October 2005 alone to 6,200. Overall for the year 2005, Indian tourism is up 21 per cent to 55,300.

"Just as Lord of the Rings gave New Zealand unprecedented exposure throughout the western world, Australia is receiving enormous exposure through Salaam Namaste, the latest Bollywood hit filmed entirely on location in Victoria," Fran Bailey, Minister for Small Business and Tourism, said today.

"Bollywood is the world's largest film industry. It produced 973 films in 2004, compared to around 600 from Hollywood, and its movies are enjoyed by millions of cinema-goers in India and around the world.

"Bollywood is great news for our tourism industry. The many aspects of Australia's unique tourism experience, including our vibrant cities, scenic vistas and unique culture are being profiled widely in this important market.”

India is an emerging market for Australian tourism with a booming economy and a rapidly growing middle class. Indian tourism currently contributes $200 million per year to the Australian economy. It is forecast to grow by 17 per cent to $900 million by 2014.

Overall, tourism figures are strong in 2005 with an increase of 6.8 per cent for the 10 months of this year.

Key markets include:

z China up by 13.7 per cent,

z Germany up by 5 per cent,

z Korea up by 20.4 per cent, and

z UK up by 5.9 per cent.

“These results are good news for the tourism industry. The international tourism industry is booming, reflecting Australia’s natural appeal and the solid investment made by the Australian Government,” Fran Bailey said.

Media Contact: Kevin Lowe, 02 6277 7450, 0408 404 468 Email: kevin.lowe@industry.gov.au

CMR 05-523