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Australia: best business travel destination in the Asia-Pacific.

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Australian Tourist Commission



27 April 1998




Australia has been voted the best Meetings, Incentives, Conventions and Exhibitions (MICE) destination in the Asia-Pacific region in 1998.


The award, presented to the Australian Tourist Commission by Miller Freeman, publishers of leading Asian travel trade publications TTG Asia and PTN Asia-Pacific, was announced during the 1998 PATA Travel Mart in Singapore.


Australia was voted the best in its field by travel industry leaders.


ATC Managing Director, John Morse said the award was endorsement of the world-class infrastructure and tremendous variety of attractions which Australia offered as a business travel destination.


" The Meetings, Incentives, Conventions and Exhibitions business generates $3 billion a year for the Australian economy,” he said.


More than 112,000 international visitors or 2.6 per cent of all visitors travelled to Australia in 1997 to attend a conference or convention.


Australia hosted 4.7 per cent of the world’s international meetings in 1996 according to the International Congress and Convention Association (ICCA). Australia ranked fourth in the number of meetings held per country around the world, moving up from ninth place in 1995.


In the Asia Pacific region, Australia ranked second after Japan hosting 19 percent of all international meetings in the region in 1996.


As at March 1998, Australia had secured 571 international conventions and conferences to be held out to December 2008. Each of these conventions will bring an average of 940 delegates to Australia, staying on average four days.


Recent large convention bid wins include the FDE Annual World Dental Congress (14,000 delegates to Sydney in 2003) and the World Hairdressing Championships (7000 delegates to Melbourne in 2002).


The ATC recently launched a promotion issuing an invitation to the world to come to Australia in 2001 for international meetings, incentives and conventions in Australia.


“The promotion 'New Century, New World. Australia 2001’ will position Australia as a global business centre and attract support for the theme year,” Mr Morse said.


“The strategy presents an opportunity for Australia's top businesses and organisations to host an international event and showcase their country and achievements to their overseas colleagues.


“‘New Century, New World. Australia 2001’ aims to generate an additional 20,000

international business travel visitors to Australia and AUD$100 million worth of MICE

business in 2001.


“The cornerstone of the campaign is to position Australia as the preferred international business travel destination at the start of the new century,” Mr Morse said.


“This new initiative is designed to ensure that the international attention and economic spin-offs that Australia receives from the 2000 OlympIc Games continue well into 2001 and beyond.


“Accolades from our industry such as this award for best MICE destination this year indicate that we are well and truly on line to achieve our goal,” said Mr Morse.


Media Contact: Renata Gombac, 02 9361 1307, 02 9360 1111 or 0417 294 973.


Level 4, 80 William Street, Woolloomooloo NSW 2011 Australia

Phone: 02 9360 1111 Fax: 02 9361 5106 Internet