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Half year report on Government advertising campaigns.

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Media Release

The Hon Lindsay Tanner MP Minister for Finance and Deregulation

Senator Joe Ludwig

Special Minister of State Cabinet Secretary

14/2010 31 March 2010

Half Year Report on Government Advertising Campaigns

The Rudd Government today released the Half Year Report for Campaign Advertising by Australian Government departments for July to December 2009.

The report, tabled in Parliament, builds on a series of biannual reports detailing expenditure by Commonwealth departments and agencies on advertising campaigns.

Lindsay Tanner, Minister for Finance and Deregulation said the report maintains the high level of whole-of-government consolidated reporting on campaign advertising that was introduced by the Rudd Government.

“During the reporting period, July to December 2009, eleven advertising campaigns were undertaken, with total media placement expenditure of $38.5 million.”

“This shows a decrease in expenditure when compared to $76.9 million for January to June 2009 and $53.2 million for July to December 2008.”

“For the 2009 calendar year, Australian Government departments and agencies spent a total of $115.3 million on advertising campaigns, compared with $86.6 million in 2008 and $254 million in 2007 where the vast majority of the spend was under the Howard Government.”

Special Minister of State, Senator Joe Ludwig, said the report delivers on the Government’s commitment to increase accountability and transparency in campaign expenditure.

“The reports on campaign advertising introduced by the Rudd Government provide detailed information on expenditure relating to each individual campaign undertaken by departments, together with historical data on expenditure dating back to 1995.”

Coinciding with the release of the Half Year Report, Senator Joe Ludwig announced a refined framework for government campaign advertising.

“The Rudd Government recognises that government advertising campaigns should be objective, factual and free of improper political content,” Senator Ludwig said.

“In line with the Government’s commitment, we commissioned an independent review of the Guidelines on Campaign Advertising by Australian Government Departments and Agencies and associated arrangements, which have now been in place since July 2008.”

“The Government is responding to the recommendations made by the independent review and has fine-tuned the Guidelines and amended the governance arrangements to provide agencies and departments with a clearer and more

effective framework.”

The next report on government advertising will be the Full Year Report which is due to be published in September 2010.

The Half Year Report can be found at

Further information on the independent review of government advertising arrangements is available at: and

Media Contact: Website:

Minister Tanner's Office - Nardia Dazkiw - 0418 144 690 Senator Ludwig’s office - Sarah Cosson- 0423 823 843