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TV ad to boost Australian tourism.



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Gary Nairn MP Federal Member for Eden-Monaro PO Box 232, Queanbeyan NSW 2620 Tollfree NSW 1800 041 539 Ph: (02) 6297 3952 Fax: (02) 6297 5768

Press Release Ref: 562 Published: 29/1/2002 Title: TV Ad to Boost Australian Tourism

Federal Member for Eden-Monaro, Gary Nairn, today welcomed the Federal Government launch of new ads to go to air in the US today promoting tourism around the country.

“The new TV ad campaign will showcase Australia to millions of TV viewers across the United States and entice them to take their next holiday down under," Mr Nairn said.

“The friendly Australian people, diversity of holiday experiences and the great value holiday packages will feature in the ads to lure more American travellers to Australia.

“The TV campaign launched today will provide a boost to the tourism push already underway in the US, taking the total advertising spend by the Australian Tourist Commission and industry partners to $10 million.

“The US travelling market has been impacted by the events of September 11, however there are now strong indications that the market is recovering, with consumer’s interest in travelling abroad increasing.

"Consumer response to the newspaper campaigns launched in early January has been strong, and feedback from industry also indicates that interest in Australia is outperforming other competitor holiday destinations.

"With the growth of tourism right around Eden-Monaro, it is vital that the Government assist in any way we can to keep the numbers increasing.

“This incentive complements other programs such as the Regional Tourism Program, providing further evidence of the Federal Government’s commitment to tourism right around Australia,”

concluded Mr Nairn.