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Eight million visitors: Australia sets new tourism record



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Eight million visitors - Australia sets new tourism record Media release

10 November 2016

Australia welcomed more than eight million international tourists over the last 12 months according to figures released today by the Australian Bureau of Statistics.

This is the first time Australia has broken the eight million visitor mark and comes just 18 months after visitor numbers eclipsed seven million annually. It took more than six years for visitor numbers to climb from five to six million.

Since 2013, growth in the tourism industry has supercharged with visitor numbers breaking the six, seven, and now eight million mark. This rapid rise has come on the back of strong Coalition Government support for the tourism industry.

The tourism industry is growing three times faster under the Coalition Government than it was under the previous Labor Government.

The Government’s support for the tourism industry hasn’t happened by accident. The Coalition:

removed Labor’s carbon tax which slugged the tourism sector over $115 million in its first year alone;

stopped Labor’s cuts to Tourism Australia and invested a record $639 million in Tourism Australia to promote Australia internationally;

increased the number of markets that have access to online visa lodgement from 72 to over 200, including China, India and Indonesia;

announced a new 10-year multiple entry visitor visa to encourage repeat visitation from China;

made visa applications available online in Simplified Chinese - the first time Australia has trialled visa application lodgement in a language other than English; and

expanded international aviation capacity, including a tripling of gateway capacity between Australia and China.

To drive further growth from our largest tourism market the Prime Minister and Chinese President have jointly designated 2017 as the Australia-China Year of Tourism.

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