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International tourists invited to 'shop 'til they drop'



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Media Release

The Hon. John Moore, MR Minister for Industry, Science and Tourism

Thursday 21 March 1996 (1/96)

INTERNATIONAL TOURISTS INVITED TO ‘SHOP TIL THEY DROP'

Forget sightseeing, surfing and outback safaris, 'shopping' is the focus of a creative new international tourist promotion campaign, the logo for which was launched today by Federal Minister for Science, Industry and Tourism, John Moore.

Developed by Australian company, ShopOz, the campaign involves a partnership between the Myer Grace Bros retail chain and Air New Zealand to entice international shoppers to Australia's shores.

Specific shopping holiday packages will be developed linking tourists from Asia, New Zealand and the United States with Myer Grace Bros stores in all States and the Australian Capital Territory.

These will be supported by dedicated ShopOz information centres and special lounges in major participating stores, accommodation and travel packages, and an intense marketing and promotional effort in both source markets and Australia.

"Shopping is high on the list of things international tourists like to do while they are in this country," Mr Moore said.

"In 1994, for example, they went on a $1.9 billion shopping spree and this figure is set to skyrocket in the years ahead.

"The ShopOz concept is a great example of what can be done to tap into this highly lucrative sector of the tourism industry."

The concept is based on a highly successful United States venture involving the Mall of America retail chain and Northwest Airlines.

Mr Moore congratulated ShopOz saying the ingenuity it had shown augured well for the future of Australia's tourism industry.

"The company anticipates that in its first year alone the program will attract an extra 200,000 international visitors to Australia and will generate expenditure of around $100 million," he said.

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Media inquiries: Paul Malone Minister Moore's Office (06) 277 7580

Further information: Peter Sekuless Canberra Liaison (06) 295 3522

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