Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
Google training opens up the world to small business



Download PDFDownload PDF

CHRIS BOWEN MP

MINISTER FOR TERTIARY EDUCATION, SKILLS, SCIENCE AND RESEARCH MINISTER FOR SMALL BUSINESS

MEDIA RELEASE

20 February 2013

GOOGLE TRAINING OPENS UP THE WORLD TO SMALL BUSINESS

Australia’s small businesses will be more internet-savvy thanks to a new Google training program launched today by the Minister for Small Business, Chris Bowen MP.

The 2013 Google Engage program provides free online and face-to-face training to businesses specialising in search engine optimisation, website development and online advertising.

Mr Bowen said small businesses and organisations that provide marketing services needed to understand how internet services can be used to drive and grow their business online.

“The Government runs a range of support and training programs to open the door for local businesses to a whole new online world of national and international customers,” Mr Bowen said.

“It is great to see an organisation of Google’s calibre making a contribution in this vital new frontier for small business.

“Through such programs, local businesses will be able to harness the services of one of the world’s biggest search engine companies to attract the right customers to their business.

“Internet training will contribute to building digital productivity, supporting the Australian Government’s agenda to build the digital economy to underpin economic growth.

“In the Asian Century, our businesses need to be globally accessible and globally competitive if we are to sustain our economic growth and prosperity.”

The Australian Government is providing better access to the global economy by developing essential infrastructure through the National Broadband Network. A range of government programs also provide advice and information to help businesses take advantage of the

digital economy, including the Digital Enterprise Program, Small Business Advisory Services program and the www.business.gov.au website.

“We are committed to ensuring all Australian businesses realise the full potential of the digital economy and are able to navigate the challenges and opportunities,” Mr Bowen said.

“I’d encourage all small businesses to find out how the internet can be harnessed to drive their future.”

Further information on government support for business can be found at www.business.gov.au/onlinebusiness

Media Contact: Bill Kyriakopoulos 0400 510 802 / Laura Stevens 0432 833 769