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Big Day Out promotes respectful relationships



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MARK BUTLER MP Acting Minister for the Status of Women

MEDIA RELEASE

18 January 2013

Big Day Out promotes respectful relationships

A $17 million Australian Government campaign aimed at promoting safe and respectful relationships among young people will spread its message through one of the country’s longest-running music festivals starting today.

In a landmark new partnership with Big Day Out, The Line’s anti-violence message will reach hundreds of thousands of young people attending five separate festival events across the nation.

“Young people attending festivals are exactly the audience The Line campaign aims and needs to reach,” the Acting Minister for the Status of Women, Mark Butler, said.

“The Line encourages young people to really think about what is acceptable in a relationship and what crosses the line.

“The Line’s partnership with Big Day Out will build on the success the campaign has already had through its Musical Partnership Program.”

Through the partnership, The Line brand will appear on all Big Day Out staff T shirts and more than 250,000 wristbands at the festivals.

Activities will include interviews with artists and festival goers about what ‘crosses the line’.

A giant ‘washing line’ comprising four towers each over three metres high will give festival goers a highly visible space where they can write what they think is crossing the line on plastic speech bubbles and hang them in the sky.

The Line is a four-year $17 million Australian Government initiative that uses social media to raise awareness about respectful and appropriate relationship behaviours among young people aged 12 to 20 years.

“Teaching young Australians about healthy and respectful relationships is critical to breaking the cycle of violence against women,” Mr Butler said.

“It is great to be partnering with Big Day Out to encourage young people to think about and discuss this important issue.”

To date The Line campaign has reached over 2 million people and has around 70,000 Facebook likes.

Visit www.theline.gov.au or www.facebook.com/theline.

Media Contact: BROOKE WYLIE 0408 833 967