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Backing Australia's sporting ability: a more active Australia



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Backing Australia's Sporting Ability - A More Active Australia - Policy Statement

In April 2001, the Prime Minister, the Hon John Howard MP, and the Minister for Sport and Tourism, the Hon Jackie Kelly MP, jointly launched a new policy statement for the sport & recreation industry.

This document, 'Backing Australia's Sporting Ability - A More Active Australia',outlines a twofold policy objective - to assist our best athletes to reach new peaks of excellence, and to increase the pool of talent from which our future world champions will emerge. The result is a sports policy for all Australians, one to back our best athletes and to encourage greater community participation in sport, especially by young people.

The Australian Sports Commission administers elite/high performance sport programs and participation programs funded through 'Backing Australia's Sporting Ability'

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BACKING AUSTRALIA’S SPORTING ABILITY A More Active Australia

FOREWORD

AUSTRALIANS HAVE ALWAYS counted themselves

amongst the great sports loving peoples of the

world. Our success and enjoyment of sport are part

of the Australian identity and one reason why our

lifestyle has become the envy of the world.

In recent years Australian athletes have won and

been placed at international championships across a

wide range of sports, achieving a remarkable degree

of success even by the very high standards which we

have set for ourselves as a nation. We all shared in

the world championship victories of our rugby union

and rugby league teams, our netball team, our tennis

and cricket teams, the marvellous accomplishments

of our 1998 Commonwealth Games team, and in the

unprecedented success of our Sydney Olympians and

Paralympians. All our athletes were worthy

flagbearers for Australian pride and a credit to the

sporting reputation of the nation.

They are living examples of the rewards that come

from taking on personal responsibility, pulling

together and having a go.

By backing Australia’s sporting ability, the Federal

Government is determined to maintain our level of

sporting success. We will do this by injecting an

additional $161.6 million into Australian sport over

the next four years bringing our total commitment

to sport to a record level of $547 million.

The objective of our policy is twofold — to assist our

best athletes to continue to reach new peaks of

excellence and to increase the pool of talent from

which world champions will emerge. In this way we

intend to provide a sports policy for all Australians,

one to back our best athletes and to encourage even

more to become involved.

Ours is a role to encourage athletes, coaches and

administrators to find innovative ways to translate

natural talent and ability into great sporting

achievements. By getting behind our best and

brightest we seek to find new ways to keep ahead

of the competition. This is particularly needed at a

time of fierce international competition.

The Government’s new plan for sport has been

timed to allow careful consideration of our

strengths at the Sydney 2000 Games in

consultation with a broad cross section of

Australian sport.

We will help to ensure that sporting organisations

keep up with new developments in training

techniques and that sporting organisations are

vigilant to be tough on drugs in sport.

The centrepiece of our policy is a new strategy to

increase community participation in sport. It is true

that more players mean more winners but there

are also other benefits of being involved in sport.

In addition to the obvious benefits of health and

fitness, the Government appreciates that sport

provides valuable opportunities for people of all

ages to improve themselves, display teamwork and

become more engaged in community activities.

Our aim is to see more sport played at the grass

roots level, particularly amongst school aged

children and in rural areas, where sporting groups

are often a vital factor in the cohesion of local

communities. To this end the Government has

increased funding to encourage participation and

has introduced new programmes directed at young

Australians.

Our sporting heroes will be leaders in the call for

Australians of all ages to become active in sport.

Through this policy we hope to maintain and

encourage Australia’s finest sporting traditions

and to lay the foundations for the nation’s future

sporting success.

JOHN HOWARD JACKIE KELLY Prime Minister Minister for Sport and Tourism

April 24, 2001

2 • 3 VISION

B A C K I N G A U S T R A L I A ’ S S P O R T I N G A B I L I T Y

THE GOVERNMENT RECOGNISES that Australian

athletes have set a standard of excellence in

international and national competition. This is

evident through the success of so many individuals

and teams over recent years. This Government

wants to see sport in Australia continue to be

dynamic and innovative, while expanding

community involvement at the grass roots.

Backing Australia’s Sporting Ability is the

Government’s strategy to support the foundations

of the success achieved by our athletes so that

their exceptionally high standard of performance

can continue throughout the next decade.

Through the introduction of a major new

participation programme, the Government wants

to see greater numbers of Australians

participating in grass roots sport, particularly

young people. We want to see this achieved right

across the country in rural and regional

communities as well as in our cities.

The plan will also encourage excellence in the

management of Australia’s leading sporting

organisations by promoting efficiency and better

outcomes, including a better coordinated and

more integrated approach to the management of

both high performance sport and grass roots

participation. Grass roots sport, which relies so

heavily on the efforts of the many thousands of

volunteers, will be supported and encouraged to

grow and provide even more opportunities for

family involvement.

In Australia and overseas, we will be even tougher

on drugs in sport.

The Government is backing this vision by injecting

an additional $161.6 million into Australian sport

over the next four years. This brings the total

commitment to sport to approximately

$547 million, which is the highest amount ever

provided. Indicative total funding is provided in the

sections covering high performance, participation

and drugs in sport initiatives. The balance of funds

will be used to support the implementation of

these initiatives.

D E L I V E R I N G A M O R E

A C T I V E A U S T R A L I A

A More Active Australia will be built upon:

> continued achievement in high performance

sport;

> greater grass roots participation in sport for

all ages;

> excellence in sports management; and

> continuing to step up the fight against drugs

in sport.

Success in these areas will complement our

efforts to continue to develop a thriving sport

and leisure industry as will the Government’s

commitment to work cooperatively with

all stakeholders.

Photo: Australian Sports Commission Photo: Australian Sports Commission Photo: ACT Bowls Association Photo: Allsport

1.0 SPORTS EXCELLENCE — BACKING AUSTRALIAN ATHLETES

THE STRATEGY WILL ENSURE that resources are

provided to maintain the international sporting

success achieved by Australian athletes through

an integrated national sports delivery system.

This was the key to our outstanding performances

in Sydney in 2000 and in Kuala Lumpur in 1998,

and was integral to our world championship

victories across a wide range of sports.

The achievements of Australian athletes over

recent years have been outstanding and a source

of enormous pride for the entire nation.

The number of Olympic, Paralympic and

Commonwealth Games medal winners combined

with world championship winners and

placegetters far exceeds the achievements of

other nations of comparable population.

The previous athlete support programme that

commenced in 1994 and finished after the Sydney

Olympics was the Olympic Athlete Programme.

The new Sports Excellence Programme will

provide funding for high performance sport and

cover sports that were not included in the

Olympic Athlete Programme.

The programme will support Australian athletes,

their coaches and support staff who are involved

in competing in a large number of high

performance sports, including the sports

represented at the Olympics, the Commonwealth

Games and the Paralympics. We will continue to

build the base for future success in a wide range

of sports.

Importantly, the programme recognises the

vital role of coaches in Australian sport, and

that the continued success of Australian athletes

depends on the contribution of world class

coaches who provide guidance and knowledge,

and oversee the training that is necessary for

athletes and teams who aspire to compete in

international competition.

G O A L S

The Government’s goal for high performance

sport is to support and strengthen our national

sporting structures so that Australian athletes

have the systems and back up they need to

continue to compete successfully at:

> the 2002 Winter Olympics in Salt Lake City,

the 2004 Olympic Games in Athens, and to

build a base for continued strong

performances at the 2006 Winter Olympics

and 2008 Summer Olympic Games.

> the Paralympic Games in 2004 in Athens,

and at the 2008 Paralympic Games;

> the 2002 Commonwealth Games in

Manchester, and importantly our home

Commonwealth Games in Melbourne in 2006,

and to continue forward to the

2010 Commonwealth Games; and

> team and individual world championships.

“THE ACHIEVEMENTS OF AUSTRALIAN ATHLETES HAVE BEEN OUTSTANDING AND A SOURCE OF ENORMOUS PRIDE”

4 • 5

A C T I O N S

We will:

> utilise world class coaching techniques to

strengthen the national framework for elite

athlete development, involving the Australian

Institute of Sport and state and territory

institutes and academies to keep us ahead of

the competition;

> provide new and innovative support services

to assist national sporting organisations to

achieve targets in both high performance

sport and significantly increased

participation;

> give greater flexibility to national sporting

organisations to tailor high performance

athlete development programs to meet the

needs of their sport;

> provide targeted assistance for high

performance athletes preparing for Olympic,

Commonwealth and Paralympic competition

and other international competition in which

Australia is represented;

> encourage the inclusion of athletes with

disabilities into mainstream sporting

programs, where appropriate; and

> work in partnership with all relevant

stakeholders to maximise high performance

sport outcomes.

F U N D I N G

> The Backing Australia’s Sporting Ability

package includes an additional allocation of

$122.2 million over four years for Australian

athletes — taking Federal Government

funding for high performance sport to an

unprecedented level.

> Total Federal Government funding for

Sports Excellence to support Australian

athletes will be approximately $408 million

over the four-year period beginning

2001-2002. This includes approximately

$15 million specifically for Paralympic Games

sport and sport for people with disabilities.

Photo: Allsport

2.0 A MORE ACTIVE AUSTRALIA

THE GOVERNMENT BELIEVES that we should

convert Australians’ passion for sport into

greater numbers of people participating at the

grass roots level.

There are considerable benefits to be gained

from greater participation in grass roots sport

including better fitness, the attainment of

values, and contributing to the development of

world-class athletes. It is vital for the future of

Australia’s sporting prowess that more people

take an active part.

It is true that more players mean more winners

but there are also other benefits from being

involved in sport. In addition to the obvious

benefits of health and fitness, the Government

appreciates that sport provides valuable

opportunities for people of all ages to improve

themselves, display teamwork and become more

engaged in community activities.

Our aim is to see more sport played at the grass

roots level, particularly amongst school aged

children and in rural areas, where sporting

groups are often a vital factor in the cohesion of

local communities. To this end the Government

has increased funding to encourage participation

and is introducing a new programme directed at

young Australians.

The Government will be supporting a fresh

approach to grass roots participation, involving

partnerships between the Federal Government,

national sporting organisations, local sporting

clubs, schools and the business community.

By working together, we can achieve increased

levels of participation for all Australians.

G O A L S

Together, we will aim to:

> significantly increase the number of people

participating in sport right across Australia,

including in rural and regional communities;

> markedly increase youth participation in

organised sport;

> boost the active membership and reach of

sporting organisations and local sporting

clubs;

> build renewed awareness of the enduring

values of fair play, self improvement and

sporting achievement; and

> provide a new means for businesses to

actively support their local communities and

to enrich the lives of all Australians.

“OUR AIM IS TO SEE MORE SPORT PLAYED AT THE GRASS ROOTS LEVEL, PARTICULARLY AMONGST SCHOOL AGED CHILDREN AND IN RURAL AREAS”

6 • 7

A C T I O N S

We will:

> build partnerships between the Government,

local and national sporting organisations,

the business community, schools and local

government to deliver expanded and/or new

sporting competitions and opportunities for

all Australians at the grass roots level;

> create incentives for sporting organisations

to make a greater effort in recruiting new

players and building links with schools,

business and community groups;

> provide more effective pathways from

participation in sport into high performance

development for those talented individuals

who aspire to compete at higher levels;

> require national sporting organisations to

achieve greater rates of active participation

and increase registered membership as a

condition of funding;

> engage school aged children with the aim

of strengthening the links between sporting

clubs, schools and the community;

> ensure that the benefits of the More Active

Australia participation partnerships are

shared by all Australians whether people live

in rural and regional Australia or in the cities;

> build on the legacy of the Sydney 2000 Games

by implementing, in partnership with the

Australian Olympic Committee, an Olympic

Youth Programme to provide an enduring

message of sports participation and healthy,

drug-free lifestyles to school children and

local communities;

> provide increased resources for specific

indigenous participation programmes

developed by sporting bodies;

> ensure that all Australians regardless of

culture, gender, race, capability, or age have

an opportunity to be part of a More Active

Australia; and

> closely monitor participation trends.

F U N D I N G

> This package of measures includes an

additional allocation of $32 million for the

More Active Australia initiative including

$4 million for the new Olympic Youth

Programme — taking Federal Government

funding for sports participation to an

unprecedented level.

> The additional funding means that total

Federal Government funding for A More

Active Australia will be worth approximately

$82 million over the four-year period

beginning 2001-2002.

Photo: Allsport

3.0 EXCELLENCE IN SPORTS MANAGEMENT

“THE AUSTRALIAN SPORTING SECTOR IS ALREADY FORWARD THINKING AND WELL ORGANISED, BUT MORE CAN BE DONE TO INCREASE ITS CAPACITY TO ACHIEVE ITS AIMS”

THE AUSTRALIAN SPORTING sector is

already forward thinking and well organised,

but more can be done to enhance the quality

of its management and increase its capacity

to achieve its aims.

Australians love to see our champions win,

but medals do not come free. While the

Government will continue to do its part,

it expects excellence and innovation from

sports administrators to maximise outcomes

for sport.

G O A L S

We will achieve:

> the adoption of sound business and

management practices by national sporting

organisations;

> an integrated approach to managing sport

and delivering outcomes;

> greater private sector involvement in the

funding of sport;

> a significant increase in off-budget

revenue generated by the Australian

Sports Commission; and

> a higher level of commercial activity

on the part of local and national sporting

organisations.

8 • 9

A C T I O N S

We will:

> assist national sporting organisations to

deliver efficient and effective administration

through management improvement

initiatives;

> ensure that grants to national sporting

organisations are structured to deliver

results in high performance sport; the

mainstreaming of sport for people with

disabilities; being tougher on drugs in sport;

and increased participation, particularly

among school aged children including those

who live in rural and remote communities;

> set performance targets for national

sporting organisations with regular

evaluations of progress towards achieving

goals in elite sport, participation, fairness,

funding, governance, and anti-doping;

> require sporting organisations to adopt

sophisticated management systems (such as

the Internet-based Sport-Net), to ensure use

of up to date business tools in the information

technology and communications area;

> increase off-budget revenue for the

Australian Sports Commission through

better sponsorship returns; more

commercial activity at the Australian

Institute of Sport facilities; efforts to

commercialise intellectual property and

programs; and increased provision of

consultancy services; and

> enhance the ability of the Australian Sports

Foundation, a body through which people can

make tax-deductible donations for sporting

projects, to deliver outcomes to benefit all

Australians.

A T H R I V I N G S P O R T A N D

L E I S U R E I N D U S T R Y

Australia’s delivery of the “greatest Olympic

Games ever” bears testimony to the dynamism

and marketability of our sport and leisure

industry. This know-how is a commodity

Australia is exporting to the world. Increased

participation in sporting activity will further

stimulate the industry. A More Active Australia

means a more vibrant sport and leisure industry.

A clear and tangible direction for the industry’s

growth is set out in the Sport and Leisure

Industry Strategic National Plan — Game Plan

2006 — launched in February 2001.

Photo: Allsport

4.0 TOUGH ON DRUGS IN SPORT

AUSTRALIA HAS BEEN a world-leader in the

fight against drugs and doping cheats in sport.

The Tough on Drugs in Sport policy launched

in 1999 in the lead up to the Sydney 2000 Games

earned Australia an enviable international

reputation of strength and technical expertise in

this challenging field. Australian actions meant

that athletes were subjected to the toughest

anti-doping programme ever undertaken at an

Olympic Games. This did much to restore the

image of international sporting competition.

The Australian Sports Drug Agency remains

a strong and independent body responsible for

drug testing and athlete education. It has set a

standard for other countries to match. Australia

has also taken leadership, in first staging the

International Drugs in Sports Summit in Sydney

in November 1999 and then in supporting the

establishment of the World Anti-Doping Agency

(WADA), which now coordinates the campaign

against doping around the globe.

Our action has delivered success. But those

who seek to win dishonestly are employing ever

more sophisticated means of masking their

deception. Now the Government will go further,

working with national sporting organisations to

escalate the fight against drug cheats, in order

to help protect the integrity and enduring value

of fair play that underpins our regard for sport.

G O A L S

We want:

> a sporting environment free from

drug cheats in which athletes are able

to compete fairly;

> Australia to remain at the leading edge

of the fight against drugs in sport;

> our champions to serve as role models

for drug free sport;

> recognition by national sporting

organisations that Government funding is

contingent on them helping to stamp out

drugs in sport; and

> universal commitment from all Australians

to be “tough on drugs in sport”.

“THE GOVERNMENT WILL WORK WITH NATIONAL SPORTING ORGANISATIONS TO ESCALATE THE FIGHT AGAINST DRUG CHEATS IN ORDER TO HELP PROTECT THE INTEGRITY AND ENDURING VALUE OF FAIR PLAY”

10 • 11

A C T I O N S

We will:

> commit new research to reveal those using

currently undetectable drugs and masking

techniques;

> increase drug-testing of high performance

athletes;

> continue the implementation of the

IOC-approved test for EPO;

> continue to educate athletes against the use

of drugs;

> engage sporting champions through the

Olympic Youth Programme, in advocating

drug free sporting competition;

> continue to demonstrate leadership and

support to the World Anti-Doping Agency,

including membership on the WADA board

and its executive and subcommittees; and

> advocate for the provision of more

international out-of-competition testing

and more transparent and accountable

test results management.

F U N D I N G

Backing Australia’s Sporting Ability includes

an additional allocation of $7.4 million for new

anti-drugs research, additional testing and to

meet international obligations.

Total Federal Government funding for Tough on

Drugs in Sport will be nearly $24 million over the

four-year period beginning 2001-2002, including

approximately:

> $18 million for drug testing and education

by the Australian Sports Drug Agency;

> $5 million for anti-drugs research; and

> $1 million to meet our international drugs

in sport obligations in support of the World

Anti-Doping Agency.

Photo: Allsport

B A C K I N G A U S T R A L I A ’ S S P O R T I N G A B I L I T Y

Through this new plan for sport the Government will ensure that:

> Australian athletes have the benefit of a national sporting system that enables

them to continue to perform successfully in international competition;

> greater numbers of Australians, particularly young people, are participating in

grass roots sport;

> there is excellence in Australian sports management; and

> Australia remains “tough on drugs in sport”.