

2010
The Parliament of the
Commonwealth of Australia
THE SENATE
Presented and read a first time
Alcohol Toll Reduction Bill 2010
No. , 2010
(Senator Fielding)
A Bill for an Act to create a culture of responsible drinking, and to facilitate a reduction in the alcohol toll resulting from excessive alcohol consumption, and for related purposes
Contents
1............ Short title............................................................................................. 1
2............ Commencement................................................................................... 1
3............ Objects................................................................................................ 2
4............ Alcohol advertisements not to be broadcast........................................ 2
5............ Schedule.............................................................................................. 2
Schedule 1—Amendments to provide for the advertising of alcohol products 3
Australian Communications and Media Authority Act 2005 3
Broadcasting Services Act 1992 4
Food Standards Australia New Zealand Act 1991 5
A Bill for an Act to create a culture of responsible drinking, and to facilitate a reduction in the alcohol toll resulting from excessive alcohol consumption, and for related purposes
The Parliament of Australia enacts:
This Act may be cited as the Alcohol Toll Reduction Act 2010 .
This Act commences on the day on which it receives the Royal Assent.
The objects of this Act are to:
(a) limit the times at which alcohol products are advertised on radio and television for the protection of young people;
(b) provide for compulsory health information labels for alcohol products; and
(c) provide for alcohol advertisements to be pre-approved by an Australian Communications Media Authority Division containing experts from the health industry, drug and alcohol support services and motor vehicle accident trauma support services.
4 Alcohol advertisements not to be broadcast
A broadcaster must not:
(a) broadcast an alcohol advertisement in Australia on or after 1 July 2011, otherwise than as permitted by Schedule 1 of this Act; or
(b) authorise or cause an alcohol advertisement to be broadcast otherwise than as permitted by Schedule 1 of this Act.
Penalty: 1000 penalty units.
Each Act that is specified in a Schedule to this Act is amended or
repealed as set out in the applicable items in the Schedule
concerned, and any other item in a Schedule to this Act has effect
according to its terms.