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Wednesday, 27 November 1974
Page: 2824


Senator DONALD CAMERON (SOUTH AUSTRALIA) (Minister for Labour and Immigration) - I direct my question to the Postmaster-General. Earlier this session I asked him a question regarding vandalism of public telephones. In his reply the Postmaster-General indicated that he had asked his Department to prepare an anti-vandalism publicity campaign. Can he give any further information regarding this campaign and when it is likely to commence?


Senator BISHOP (SOUTH AUSTRALIA) (Postmaster-General) -The Post Office has now made arrangements for the campaign. It will commence on 1 December, first in Sydney and Melbourne because those are the areas of greatest vandalism. The theme of the campaign will be to emphasise the public telephone as a community lifeline on which people's lives may depend. The campaign has a small budget of $50,000. However the cost of vandalism is about $2m and obviously any money spent on the campaign is well spent. The television advertisement of 60 seconds duration will depict the effective use of the telephone in a road accident situation. We will make an evaluation of the success ofthe campaign in Sydney and Melbourne before extending it to other cities.







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