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Thursday, 3 October 1974
Page: 1652


Senator Douglas McClelland (NEW SOUTH WALES) (Minister for the Media) - I move:

That the Bill be now read a second time.

On 4 April 1974 I introduced into the Senate a Bill to amend the Australian Tourist Commission Act 1967-73. Debate on the Bill was subsequently adjourned and the Bill lapsed on the double dissolution of Parliament.

It is now necessary to reintroduce the Bill.

For the benefit of honourable senators, I refer them to my second reading speech on this Bill which was incorporated in Hansard of 4 April 1974 at pages 678 and 679.

The main objective of the Bill is to enable the Australian Tourist Commission, hitherto restricted in its activities to the promotion of Australia overseas, to promote Australia for Australians.

Although there are at present a diversity of organisations already concerned with the promotion of Australian tourism their responsibilities are limited in their scope.

For instance, the interests of State tourism authorities are primarily concerned with encouraging tourism in their own States. Similarly local authorities are preoccupied with tourism in thenown areas.

There has, therefore, been a considerable gap in the promotion of Australia to Australians and this gap can be readily filled by the Australian Tourist Commission.

Over the past few months through funds allocated in the 1973-74 Budget to the Department of Tourism and Recreation, the Commission, as the agent of the Department, has been involved in this task. The first part of the domestic promotion campaign, which has been directed towards young people, has been warmly received by the travel industry and the promotional material has met with great demand.

To expand the Commission's activities in this regard, I commend the Bill to honourable senators.

Debate (on motion by Senator Rae) adjourned.







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