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Tuesday, 19 September 1972
Page: 891


Senator DEVITT (TASMANIA) - I direct a question to the Minister representing the Acting Minister for Health. Will the Government give

Urgent consideration to withdrawing its sponsorship of those ridiculous television advertisements on smoking, re-writing the advertisements and presenting them properly, thereby ending the charade and the waste of public funds?


Senator GREENWOOD (VICTORIA) (Attorney-General) - The advertisements appearing on television at present are, of course, the first expression of a Government sponsored programme designed to acquaint persons with the dangers of smoking. That is the Government's policy announced some time ago and this is the working out of it in practice. Undoubtedly there always will be controversy about the efficacy of certain types of advertising. Some advertisements v/ill appeal and make an impact on some people. But on others they will not make an impact. Senator Devitt has expressed a view which 1 think indicates that he is not impressed with the advertisements. I think the essential course which the Government must follow, having determined a policy, is to give the advertisements time to operate and to observe reaction to them. After a suitable period I think it is appropriate and responsible to assess how the programme is working. That, 1 believe, is the appropriate way for the Government to act. 1 will convey to the Acting Minister for Health the question which was asked and, if he desires to add to my answer, I am sure that he will supply further information.







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