Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
 Download Full Day's HansardDownload Full Day's Hansard    View Or Save XMLView/Save XML

Previous Fragment    Next Fragment
Wednesday, 12 April 1972
Page: 1013


Senator GREENWOOD - In the Senate on 8th March 1972 Senator Kane asked me, as Minister representing the Minister for the Environment, Aborigines and the Arts, the following questions:

(a)   Is the placement of the bulk of Commonwealth advertising made through 3 placing agencies?

(b)   Does the Commonwealth Advertising Council in turn delegate the actual creation of the advertising to a number of other agencies and pass on to these latter agencies a proportion of the profits earned from the replacement of advertisements?

(c)   Will the Minister name the agencies that participated during the last fiscal year in the disbursement of these profits and what were the profits received by each individual agency?

The Minister for the Environment, Aborigines and the Arts has furnished the following replies:

(a)   The Commonwealth Advertising Branch places departmental advertisingin Australia through 4 main placing agencies in Sydney and their branches or affiliated agencies in the other capital cities.

(b)   Creative work associated with departmental advertising is handled by accredited agencies appointed for each task by the Commonwealth Advertising Branch. Both placing and creative agencies are remunerated from a pool of media commissions and other revenue items administered by the Commonwealth Advertising Council.

(c)   I invite the honourable senator's attention to my reply to a similar request by the honourable member for Riverina (House of Representatives Hansard of 21st March 1972,page 947).







Suggest corrections