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Thursday, 1 April 1965


Senator HENTY - . Promotional work is very interesting. It has a number of facets, perhaps, which are not readily apparent to the lesser breed of people who are not engaged in such promotion. I should have thought that one of the main objectives in any promotion is to grip the attention of the people who, it is hoped, will buy and wear the woollen garments concerned. Knowing the honorable senator as I know him, I must say that an attractive person in a bikini would not pass by him entirely unnoticed. The wearer would attract his attention and obviously the spectacle has attracted his attention to the sale of wool. I think that the promotional campaign undertaken by the Australian Wool Board has been a very good one. It has covered many facets. It is not an easy matter to set out to promote anything. One can but change the habits of the people slowly. That is a well known axiom. It will be a long uphill fight to establish the use of wool in some countries of the world. I believe that the efforts of the wool growers and the Wool Board, through its promotion campaign, have been of real value and will prove to be beneficial to the wool industry in the years ahead.







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