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Friday, 13 November 1964


Senator ANDERSON - I am sure that we all are on common ground when we express our concern at the toll of the road. There can be no doubt that excessive speed is a very real contributing factor to that tragic situation. From my own experience in my association with the Senate Select Committee on Road Safety, I am aware that, prior to the Christmas season, the Australian Road Safety Council and the State road safety councils project through the medium of broadcasting and television advertising publicity which directs attention to the need for road safety and to the questions of excessive speed and, particularly at this time when we have a campaign for the use of safety belts, the desirability of their use. It is the normal procedure to bring to the attention of the public the importance of safety on the roads. I have discussed with the PostmasterGeneral the specific question which Senator Breen poses. I can say that it is not considered appropriate that the Australian Broadcasting Control Board should issue formal instructions to television stations on matters of this kind, but that such matters should properly be left to the good sense and responsibility of broadcasters and advertisers. Nevertheless, the honorable senator's suggestion is an important one. I am aware that this type of advertising causes a lot of concern to many people who are anxious about road safety. The Postmaster-General has informed me that he will ask the Australian Broadcasting Control Board to bring to the notice of licensees, first, the desirability of avoiding in advertisements undue emphasis on speed, and secondly, any other aspect which might help to promote a public awareness of the need for road safety.

F 15903/64. - S. - f731







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