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Wednesday, 28 October 1964


Senator PALTRIDGE (Western Australia) (Minister for Defence) . - The question of advertising for recruits is very important. I am sure that my friend, Senator Ormonde, will agree that advertising falls into the category of inexact sciences. As has been noted, there is an appropriation of £750,000 for advertising for recruits during 1964-65. I assure the Senate that we do not undertake this expenditure in an unscientific or non-technical way. We have a council of experts to advise us and prominent on that council are representatives of the Commonwealth advertising service. I cannot for the moment think of the name of the service. We have our own Commonwealth experts and we also call in experts from outside the Commonwealth Service.

I appreciate what Senator Ormonde has said, because I frequently look at recruiting advertisements and ask myself: Is this the best way to attract recruits? Is this the most appealing advertising that we could insert in the newspapers, on television, or through whatever the medium might be? I must confess that when I go into this question I am always knocked back onto my heels and I am forced to accept that I am not a specialist in this field. I acknowledge that Senator Ormonde is more of a specialist in this field than I am, but perhaps he also will acknowledge that advertising is something for the experts. I think Senator Ormonde is asking whether the expenditure of £750,000 is to be supervised to the extent that I can say to the Senate: " Yes, we think we are spending it to the best possible advantage ". If that is Senator Ormonde's question, I can assure him that is so. However, that does not remove some of my own misgivings, nor will it remove some of Senator Ormonde's doubts. It is the best that can be done in what I have described as an inexact science. What I have said answers in a general way one of the questions posed by Senator Cavanagh. Senator Cavanagh also referred to the acquisition of sites and buildings - Division No. 656. I can tell the Senate that the appropriation of £13,000 is in respect of the North West Cape project and none of it is to be spend in South Australia.







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