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Wednesday, 28 October 1964
Page: 1379


Senator CAVANAGH (South Australia) . - I wish to make some further comments about the recruiting campaign. I was very impressed by the Minister's invitation to all honorable senators to offer suggestions for the improvement of the Department's advertising. I do not know whether any of us could contribute anything that would help the Department, because I should think that it is employing advertising experts to prepare the material that is being used. If the Department's advertising is in the hands of experts - we must accept the statement that it has sought the best possible assistance - it may well be that something else is wrong with the campaign that is being conducted to attract more personnel to the Forces.

I am not speaking unkindly when I say that there have been some increases in pay but that obviously they have not had the desired effect. I do not ask the Minister to admit that there is anything wrong with the Forces, but I do ask him whether he will go so far as to say that there may be something wrong or that something needs to be done to make the Services attractive to eligible personnel. Rather than looking only into the question of advertising, could we have some sort of inquiry by a committee to see how the Services can be made attractive? If they were sufficiently attractive they would advertise themselves and there would not be any necessity for other advertising.

We have heard tonight a condemnation of the clothing issued in one arm of the Services. Whether this is right or wrong I do not know, but it is the kind of thing into which some investigation should be made because it could deter young people from entering the Services, particularly in view of the attractions of outside employment. Advertising alone is useless unless the Services are made more attractive. We must take for granted that the present advertising campaign for the Services is of the highest order. The fact that it is not bringing in sufficient recruits indicates to me that we should look somewhere else for the answer.







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